It is HOT in New York. Long, languid, sultry days have left us wilting in their wake. It feels like jungle stew and there hasn’t been much relief. If we have to live in this torrid climate, a little provocative nighttime diversion would be nice. Leave it to Betsey Johnson to design a summer sleepwear collection replete with exotic animals, tropical gardens and breezy light fabrics to provide a creative … Read More
Several years back when I was in the process of launching a major sleepwear brand for my company, my Design Director and I decided to create an entire collection around shades of green. There was a rhyme to our reason because this was a licensee recognized world-wide for their horticultural motifs. When we presented our plans to the Sales team, we got a lot of resistance. They insisted that historically, … Read More
