This blog is about a different kind of product, a book written by my esteemed colleague, Elisabeth Dale. The book, The Bra Zone, is a comprehensive tome about all things bras. It is not a basic fit manual, like so many other stories out there, but rather, a well-researched insight into every issue a woman (or man) could possibly confront in her/ his journey to breast acceptance. If I owned a Lingerie store, I would … Read More
By ELISABETH DALE
Why do women get breast implants? It’s the No 1 cosmetic surgery in the US, even though it carries with it the burden of judgment and dismissal. So what’s driving these women? Are they young and insecure? Superficial? Desperate?
The answers might surprise you.
Of the 300,000 implant procedures in the US in 2013 (up 37% since 2000 and still rising), the breakdown by age, according to the American Society of Plastic … Read More
By Elisabeth Dale
There’s a growing segment of the female population ignored by the intimate apparel industry. They desire beautiful and stylish quality intimates, are savvy consumers, and have the necessary disposable income to buy what they want. So what’s their problem? They, like me, are women 50 years of age and older.
I understand why lingerie and swimwear models reflect the attributes of youth. Perky breasts, tight skin, and flat abs make great backdrops … Read More
By Elisabeth Dale
The Jockey Company introduced a “revolutionary” new bra sizing system a few weeks ago. Why? Because experts agree that 80 percent of women wear the wrong size bra. This is thought to be due, in part, to the inadequacy of the current antiquated measuring tape method of determining bra size. But does it even matter? What if women wear the “wrong” size bra for all the “right” reasons?
Jockey sent me their … Read More
By Elisabeth Dale
News of Angelina Jolie’s prophylactic double mastectomy and breast reconstruction has many women wondering about their own risk and what they might do given the same diagnosis. But not every woman facing breast cancer has identical surgical options. Some women undergo lumpectomies (partial removal of breast tissue), bi-lateral mastectomies (loss of one breast), any of a number of breast reconstructions, or no breast reconstruction at all.
Jolie’s surgery involved the insertion of … Read More
By Elisabeth Dale
Lingerie mannequin photo goes viral, but does it make a difference?
Guess even a photo of two lingerie clad mannequins will go viral on the Internet. This one featured two mannequins on display in an H&M Store. The picture turned out to be two years old and wasn’t snapped at an H&M. Instead it was shot in a Swedish department store. These plastic female replicas were a bit different than usual. News … Read More
By Elisabeth Dale
Who hasn’t read this statistic? Breast cancer strikes one in 8 women during their lifetime. News outlets cover every little study or personal story about the disease. The media reports on various efforts by charitable group working to find a “cure.” The pink ribbon is synonymous with raising money to benefit women’s breast health (although men represent about one percent of all cases). Two decades ago breast cancer was a disease suffered … Read More