Lingerie Briefs ~ by Ellen Lewis Lingerie Briefs ~ by Ellen Lewis
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The Wacoal Woman

Wacoal April Bra of the Month: Basic Beauty Spacer

April 12, 2015

Selected by Zanna Roberts Rassi

Wac_IG_Post_BasicBeauty


This BBF (Best Bra Forever) is the holy grail of t-shirt bras that offers opacity without padding. The innovative spacer fabric is light and airy with no show-thru and it instantly looks firm and smooth under close fitting tops. Due to the U-shaped back straps we can say bye-bye to the annoying strap slide. With maximum coverage and control this truly is the best bra.… Read More


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The Wacoal Woman ~ The Art and Science of Intimates

July 29, 2014

WacoalWomanCampaign

This fall, Wacoal introduces a new face to its marketing campaigns – The Wacoal Woman. The campaign features a new tag line: “The Art and Science of Intimates,” which speaks to a combination of beauty and technology. The campaign focuses on a message of affordable luxury and portrays Wacoal’s bras as beauty products that make women look and feel beautiful. The Wacoal Woman knows what works for her, and Wacoal … Read More


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