The best-selling b.enticing strapless bra is back in a brand new hue – Lilac Gray. Put your open back tops and dresses into high rotation! The view of this strapless stunner from behind is pure, uninterrupted lace since the clasp is cleverly concealed on the side. So feel free to bare that skin with a pretty pastel that’s perfect for springtime. And with … Read More
Embrace summer with a flirty vibe – by rocking the just-dropped hue of b.sultry: Blue Ashes/Barrier Reef! This balconette bra will give you all the support you need while providing a figure-flattering shape (thanks to stretch foam cups). Don’t sacrifice comfort over sexy – you can have both with b.sultry balconette! Featuring cute, crush-worthy details such as a lace overlay, bows and a look-at-me color, b.sultry will be your … Read More
Strapless bras are a must have necessity for your favorite sleeveless and off the shoulder pieces, but b.tempt’d took your needs one step further. The brand recently launched their newest strapless style, b.enticing and it is a fashion changer. This intricate lace bra has bandeau styling with a nude cup lining. The wide hook and eye closure is strategically placed on the side for a beautiful uninterrupted design all around. … Read More
Ciao Bella has always been a best seller for the b.tempt’d brand. The beautiful collection, now in a bright new color called Blithe, is known for its dramatic scalloped necklines and intricate lace designs. The 7-piece collection has expanded over time with its latest line addition, a Ciao Bella bralette. Ideal for square neck tops, pair any of the three bra styles with a variety of coordinating pants for a … Read More
B.tempt’d’s new collection, b.sumptuous, is an ultra feminine look reminiscent of spring foliage. This underwire balconette bra is mesh lined with a dramatic floral motif making this a great option for square neck tops. Equipped with a soft stretch mesh band and adjustable shoe-string strap it is the perfect addition to your lingerie collection. Try pairing this bra with the coordinating bikini to complete the look. Available in Mahogany … Read More
b.tempt’d’s super soft and comfy t-shirt bra, b.classic, now comes in Chinese Red and Liberty. This classic and simple style is designed with soft stretch cups inside with foam pad for contour. The adjustable J-hook on back strap works well under tees and close fitting tops.
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by Moira Nelson
Alan and Lori Kaplan are very serious about the business of bras. Their boutique, Bra*Tenders, is a quirky and vibrant shop with a Broadway-theme tucked inside The Film Center Building on Ninth Avenue in NYC’s Theater district. This hidden gem is not your typical bra store. There’s no store front. Passersby would never know it was there. Non-theatrical clients (civilians like you and me) are required … Read More
