January 23, 2012
I have been traveling to Paris for many years to cover the Intimate Apparel market. It’s somewhat serendipitous, having studied French in depth when I was young with romantic expectations of another career, perhaps working for the UN. Proving that expertise in a culture and a language can serve any end goal; I am applying all those skills in another mission, sustaining the soul of lingerie. And there is nothing quite the same as a Parisian boutique to clearly define it. Every single time I travel here, I stop at Sabbia Rosa, the archetypal Intimates shop located in the elegant Rue St. Père on the Left Bank. This time, I had the privilege of chatting with Monette Moat, the founder of this 35 year old boudoir. Sabbia Rosa is a banquet of sophisticated silk underpinnings available in up to 25 colors that are updated every season. Handmade in luxurious silk and Calais laces produced 100 % in France; every piece is cut on the bias to insure this brand’s signature feminine allure. This tiny shop attracts customers from all over the world and is recognized as a ‘must visit’ destination for photographers, stylists and designers interested in the essential art of lingerie.