Spring Break ~ Swimwear Junior Style

March 12, 2014

By Jennifer Cermak 
The polar vortex took another crack at breaking us Minnesotans in February – 17 days of school canceled and a new record breaking low of -37 in International Falls. Negative 37!! It is amazing I thawed out, and lucky me I did as the great escape is finally upon us. Spring Break is just 2 weeks away, with over 1,000 customers planned to come through my doors in the next two weeks – I am gearing up to help all those lovely ladies, and their daughters.

Spring break tends to be for the high-school age girls here in the frozen tundra. And us Mom’s use their break as an excuse to escape to Florida, Arizona, Hawaii or Mexico. It is a fun time at the store when the younger customer ventures in – looking for something different than Target, Pac Sun and department store styles or fits. A bit price conscious, we try to give them trendy style without breaking moms bank (since we hope mom gets a suit or two as well!).

maaji-vixMajji and Vix bikinis
Seafolly-TribeSeafolly Tribe
L-Space-Garden-Carve-Mint-PL Space Garden and Carve Mint Paradise

Here is what we decided to offer our junior girls this 2014 spring break: A bikini is what most juniors opt for – but we urge the girls to do it right! Ensure the fit is great on the body and make sure you can move in it. Chances are you will be doing more then just laying on the beach – jet skiing, wave riding, volleyball. A suit needs to stay in place! So look for options with sporty details paired with the seasons’ trends – like X-backs!

If busty, we work to still give style and trends – just like all your A-cup friends. You don’t need a high neck, just some supportive details to hold it all in and up!


seafolly-jennaseaSeafolly and JennaSea

Don’t go anywhere tropical without the perfect beach dress. Pack a lightweight, fun and flirty dress that you can easily throw on for walks on the beach, lunch outside or some shopping around town. This is not a cover-up, but a real easy breezy dress. Yes, it will look cute over your suit too!

lola-minxCarve Meadow and Lola Minx
Seafolly-Mod-TankSeafolly Tank Dress

A  hot one piece can be a fantastic style whether you are hitting the beach or the pool. A hint of retro or high fashion is sure to be noticed when sporting this style. Pair with oversized vintage sunglasses and a great bag!

sefolly-dolce-shimmerSeafolly Dolce and Seafolly Shimmer
L-Space-MioL Space
jets-mio-lspace-mioJets and L Space

Rock a pair of shorts with your bathing suit and your boyfriends’ best flannel (with the suit peeking through!). Or go for a fantastic romper! Dress either look up with some bold accessories, perfect for going out on the town during the day or night!

shorts                                                                                                              Tori Romper


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Contributing Authors

Ellen Lewis, Publisher of Lingerie Briefs: My merchant’s curiosity has taken me on a swimwear journey from the Miami Swim show to many shops whose robust businesses claim between 10 – 20% generated from swimwear. We began this swim column in order to highlight this potential. My research has led me to a very interesting conclusion: Swimwear is a fit business parallel to Intimates, but Swim stores and Bra Fitting stores approach the process in very different ways. Fit is priority, absolutely, in both venues, but the similarity really stops there.
Kimberly Berger is the founder/owner of Lion’s Lair Boutique Located in Islamorada in the Florida Keys. Established in 1996, Lion’s Lair Boutique has become paradise for the well-endowed and hard to fit woman. Specializing in larger cup sizes and plus sizes, Lion’s Lair offers the largest selection of cup sized swimwear, lingerie and clothing in the United States, quite possibly the world. Kimberly and her staff were the first to introduce the ‘swim bra’, an underwire garment that is designed to be worn under a tankini shell. The ‘swim bra’ offers the larger cup customer the same support as a bra but is made out of fabrics designed to get wet. Kimberly shared the concept with the designers at Eveden and shortly thereafter Elomi Swimwear was born. Designers from all over the world come to visit and consult with Kimberly and her staff who have truly become the voice of the consumer. It has become a destination store to woman seeking hard to find sizes, and an exceptional shopping experience.