Showing Bra Straps: Tacky or Tasteful?

June 5, 2014

By Kim Caldwell


Hurray! I’m so excited because today I’m sharing my very first video episode of Hurray for Lingerie! In the premiere episode, I explore a few of the most popular bra styles from Marie Jo and their convertible or decorative straps. In all of my years of working in the lingerie world, I’ve never tried a Marie Jo bra. Can you believe it? So I was thrilled when an old colleague of mine, Jennifer Conselyea who has now been working for the Van de Velde group for over six years, introduced me to the line after a long overdue run in at NY’s Curve Expo. Boy, have I been missing out!


I took the popular Avero for a spin and really love it. Often called, “the daisy bra”, its decorative straps can be hidden when worn as a halter, criss cross back, or traditional . . . or you can show them off! I’m a big fan of tastefully showing pretty bra straps and choosing a bra with straps that compliment your outfit. Yet, I also like to hide straps for certain occasions or under specific clothes. Having the option to do both? Amazing.

Join Jen and I in the Van del Velde showroom in NYC and get to know the gang at Marie Jo, including Frank, Tom, Jane and Avero. You’ll even get a sneak peek of a few upcoming Fall/Winter 2014 colors like blue topaz, golden thread, and a very cool gold bracelet bra detail. Decide for yourself if showing your bra straps is tacky or tasteful!

Send me a tweet and let me know how you like to wear your bra straps! @hurrayKimmay and visit for more of the people, places, products & projects that make you say hurray! Xoxo Kimmay

  1. Karen Saturday - 07 / 06 / 2014 Reply
    How cute is this?! I didn't know what to expect when I initially read the title. I would definitely show my bra straps if they were this pretty. Great video, BTW!
    • Kim Kimmay Caldwell Friday - 13 / 06 / 2014 Reply
      Thank you Karen! Pretty bra straps are a great way to make your bra part of your outfit :D xo Kimmay
  2. Vidya Saturday - 07 / 06 / 2014 Reply
    This is great! I learned something new and enjoyed seeing your work. I hope you're doing well!
    • Kim Kimmay Caldwell Friday - 13 / 06 / 2014 Reply
      Aw Thank you darling, Vidya! xo Kim
  3. Evi Tuesday - 10 / 06 / 2014 Reply
    So happy to see that Marie Jo is getting known more and more across the pond. I work for Van de Velde in Europe and over here the daisy bra strap has become a true classic !
    • Kim Kimmay Caldwell Friday - 13 / 06 / 2014 Reply
      I'm LOVING my daisy bra straps! I've worked in lingerie for almost 10 years but this was my first taste of this fab brand :D xo Kim