Tried, True & New ~ Curvy Couture Cotton Luxe T-Shirt Bra

It’s not easy for a brand to break into the America Bra market. The “Must Haves” for retailers are rigorous: innovation, value, design, stability and customer service. Square footage is a precious commodity. Allocation of funds to the foundations business is like a coveted membership in an exclusive club, much more difficult than other intimate categories where SKU assortment is not so intimidating. My first encounter with Curvy Couture was exciting simply because this company was so very close to meeting these five demands. Establishing their fit credentials with the hyper success of the Essentials Everyday microfiber t-shirt bra, they have expanded this best-selling frame with the launch of the Cotton Luxe T-shirt bra (1125). Maximizing all the details of the brand’s signature Smooth Coverage™ fit, this style is available in sizes 32-40, C-H cups. Accomplishing this in their super soft Natura Blend™ fabric, a fan favorite has produced a winning formula for this growing label. Maintaining their engineering roots while filling market voids, Curvy Couture is establishing quality niches in a demanding marketplace; proving that they really do know how to reinvent a woman’s curves.

“What I Learned Was The Quality Of Continual Reinvention” ~ Merrie Spaeth