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Cache Coeur Nursing & Cake Maternity Swimwear

April 9, 2015

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In my continuing effort to recognize the needs of pregnant women and their personal rapport with their body images during the maternity process, swimwear cannot be ignored.  Yes it’s true, fashion trends have evolved (at least since I was pregnant) and regular swimsuits are perfectly acceptable. But I remember the evolving breast and belly sizes and the desire for not only fashion, but uber comfort and real support. Once again, both Cake Maternity and Cache Coeur Nursing have responded to a real need, Swimwear for the pregnant and nursing mom.

yucatan-&-bora-bora

Cache Coeur’s beautifully styled swimsuits incorporate the design savoir faire that makes French lingerie so-so French. Constructed in a beautiful Italian fabric the assortment of 8 collections is comprehensive, colorful, and detailed with fashion points worthy of any luxury swimwear line.

rio-&-bora-bora

eden-&-Naos

nairobi-&-Calypso

Cake Maternity has developed a capsule collection, Rosewater, in a UV50+ protectant and chlorine resistant fabric. With styles available to a G cup, Cake continues its clever marketing plan, recognizing that pregnancy should be the sweet spot in a woman’s life.

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shake-&-soda

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COMMENTS
1
  1. Sarah Carter Thursday - 09 / 04 / 2015 Reply
    Great article Ellen! You are absolutely right that there are many more options now available for pregnant and nursing women...thank goodness! Pregnancy and new mom time can be stressful and having supportive, comfortable and stylish bras and swimwear is needed. Cake's Rosewater collection is amazing! The fabrics, fit and quality are top of the line. Everything is available to ship now. If interested in learning more about Cake or to place an order, please contact me at 301-509-9099 or sarah@sfshowroom.com.

Swim Briefs

 
 

SWIM BRIEFS
Contributing Authors

 
ELLEN LEWIS
 
KIMBERLY BERGER
 
Ellen Lewis, Publisher of Lingerie Briefs: My merchant’s curiosity has taken me on a swimwear journey from the Miami Swim show to many shops whose robust businesses claim between 10 – 20% generated from swimwear. We began this swim column in order to highlight this potential. My research has led me to a very interesting conclusion: Swimwear is a fit business parallel to Intimates, but Swim stores and Bra Fitting stores approach the process in very different ways. Fit is priority, absolutely, in both venues, but the similarity really stops there.
 
 
Kimberly Berger is the founder/owner of Lion’s Lair Boutique Located in Islamorada in the Florida Keys. Established in 1996, Lion’s Lair Boutique has become paradise for the well-endowed and hard to fit woman. Specializing in larger cup sizes and plus sizes, Lion’s Lair offers the largest selection of cup sized swimwear, lingerie and clothing in the United States, quite possibly the world. Kimberly and her staff were the first to introduce the ‘swim bra’, an underwire garment that is designed to be worn under a tankini shell. The ‘swim bra’ offers the larger cup customer the same support as a bra but is made out of fabrics designed to get wet. Kimberly shared the concept with the designers at Eveden and shortly thereafter Elomi Swimwear was born. Designers from all over the world come to visit and consult with Kimberly and her staff who have truly become the voice of the consumer. It has become a destination store to woman seeking hard to find sizes, and an exceptional shopping experience.