Art and Design Merge ~ Bedhead Pajamas & Katie Rogers

Katie Rogers original ballgown artwork on Lingerie Briefs

My first known encounter with Katie Roger’s artwork was at the Curve Lingerie show last February when I stopped by the Bedhead Pajamas booth to see what was new. I am always anxious to learn how Renee Claire (CEO and designer) has transformed a basic, luxury cotton pajama into a conversational icon. Her spring 2016 “Belle of the Ball” collection is a classic example of Renee’s intuitive eye for sophisticated whimsy.

Belle of the Ball print from Bedhead Pajamas on Lingerie Briefs

In an effort to intrigue retailers and maximize sales for summer 2016, a traditionally slower sales period, she sought out and initiated a collaboration with Katie Rogers, the artistic force behind Paper Fashion.  Katie, already well known for her work with clients such as Cartier, Christian Louboutin, Jaeger-LeCoultre, Elie Saab, Fendi, Veuve Clicquot, Disney, Lancome, Alicia Keys and many, many more began her Bedhead partnership by translating her ball gown paintings into a fantastical vignette perfect for nightwear. Capitalizing on Katie’s fanciful watercolor technique, Bedhead will deliver the “Lipstick” and “Fashion Week” series this summer. I am pretty excited about this partnership, particularly because, for once, lingerie led me to the discovery of a very talented artist instead of the reverse. And, as for Bedhead, Renee’s vision has been realized as volume for May-July has already passed expectations achieving their highest levels ever.

“I Think It Is In Collaboration That The Nature Of Art Is Revealed” ~Steve Lacy

 

Share

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.