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Perfectly Mismatched ~ Love Stories Intimates

March 20, 2017

By ALISON CONNOLLY

Love Stories Mix and Match Intimates on Lingerie Briefs

If anything, I love a lingerie brand with personality.  Whether it’s provocative or playful, I respect a designer that knows how to clearly translate their vision into an effective campaign.  Probably every feature I’ve done in the Gallery shares the common thread of a brand that has gone above and beyond the bland “corporate catalog” images and delivered something magical.  In this case, I am sharing a successful large brand that happens to do an amazing job of capturing the indie spirit of a smaller label; Love Stories.

Founded by Marloes Hoedeman in 2013, this Dutch lingerie label is all about creating the perfectly mismatched set.  For example, we see leopard bralettes paired with zebra-print bottoms, or patterned bras sold with a solid bottoms.  Hoedeman says this style emerged from her own personal lingerie wardrobe, in which her daily look was never perfectly matched and certainly did not include big padded bras.  It was also a part of her background as a successful stylist, where the heart of her job was being able to match varying prints and fabrics in a creative way.

Another facet of the brand’s identity is due in part to the work of illustrator Milou Neelen, who is responsible for many of the patterns and whimsical drawings associated with Love Stories marketing.  Neelen is best known for her “Let’s Stay in Bed” graphic that we’re seeing all over social media these days as well as the popular “Hotel Magique” art collection (I’ve been a huge fan of her work for a while!).  Personally I think this collaboration is a match made in heaven!

Love Stories places a large part of its budget in product styling, packaging and photo shoots, and that investment certainly has paid off.  Currently the brand has 7 boutiques throughout Europe, with 4 more opening soon (sorry, nothing in North America…yet)!  Each boutique is unique in its style and displays, and completely inspiring.

I know my next trip to Europe will certainly involve a trip to Love Stories, and I absolutely cannot wait!

Love Stories Mix and Match Intimates on Lingerie Briefs

Love Stories Mix and Match Intimates on Lingerie Briefs

Love Stories Mix and Match Intimates on Lingerie Briefs

Love Stories Mix and Match Intimates on Lingerie Briefs

Love Stories Mix and Match Intimates on Lingerie Briefs

Love Stories Mix and Match Intimates on Lingerie Briefs

Love Stories Mix and Match Intimates on Lingerie Briefs

Love Stories Mix and Match Intimates on Lingerie Briefs

Love Stories Mix and Match Intimates on Lingerie Briefs

Love Stories Mix and Match Intimates on Lingerie Briefs

Love Stories Mix and Match Intimates on Lingerie Briefs

Love Stories Mix and Match Intimates on Lingerie Briefs

Love Stories Mix and Match Intimates on Lingerie Briefs

Illustrations & pattern designs by:
http://www.milouneelen.com/lovestories/

 

 
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Featured Designers Gallery

 
 
This Gallery is a visual harbor of interesting details from inside the world of lingerie as well as beyond its boundaries. From Indie Designers to Established Brands, we feature garments that are usually cutting edge and/or timeless in their design of intimate apparel.

 
Occasionally included are images just to make you smile!
 
 
CONTRIBUTORS INCLUDE:
 

 
 
ALISON CONNOLLY (aka Alison Rubke), Social Media Manager of Lingerie Briefs since June 2015. Alison was formerly co-founder/owner of the luxury lingerie boutique Faire Frou Frou and authored the blog: Frou Frou Fashionista. She now manages a variety of individual and business accounts on various social media platforms and is a regular contributor/author on Lingerie Briefs.
 
ELLEN LEWIS, Publisher/Editor Lingerie Briefs
 
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Gallery

 

 

WELCOME TO OUR GALLERY OF FEATURED DESIGNERS & FASHION ILLUSTRATION!
 
 

GALLERY: FEATURED DESIGNERS
 
From Indie Designers to Established Brands, we feature intimate apparel fashions that are usually cutting edge and/or timeless in their design.

 
CONTRIBUTORS INCLUDE:
 

 

 
ALISON CONNOLLY (aka Alison Rubke), Social Media Manager of Lingerie Briefs since June 2015. Alison was formerly co-founder/owner of the luxury lingerie boutique Faire Frou Frou and authored the blog: Frou Frou Fashionista. She now manages a variety of individual and business accounts on various social media platforms and is a regular contributor/author on Lingerie Briefs.
 
ELLEN LEWIS, Publisher/Editor Lingerie Briefs
 
 
SEE MORE FASHION DESIGNER FEATURES:
 
 

………………………………………………………

FASHION ILLUSTRATION by TINA WILSON
 

 

 
Tina Wilson began her career in intimate apparel graduating from Parsons School of Design after receiving a full scholarship. While in her first design job at Christian Dior Lingerie she was personally selected by as Head Designer to work on the launch of Calvin Klein Underwear, the legendary minimalist brand he created. Tina was and remains the only designer ever hired by Calvin Klein personally for this position.
 
Following 4 successful years at Calvin Klein, Tina joined the Josie Natori Company, where she became the designer for the new contemporary division.  After 5 years with Natori, the opportunity arose to be Design Director for the launch of Donna Karan Intimates. Tina was selected by Donna Karan and worked for the licensee Wacoal America for the next 12 years, where she worked intimately with Donna conceiving, fitting, and merchandising her iconic bras, underwear, shape wear, yogawear and sleepwear….
 
 
SEE MORE FASHION ILLUSTRATION and info about TINA WILSON: