Beyond the Wedding ~ The Giving Bride
Every spring since Maggie Gillette launched her bridal brand, The Giving Bride, I find myself circling back to her collection. Maggie’s focus on this critical lingerie niche and her efforts to keep the line succinct, sophisticated, and tailored locally as well as dedicated to a charitable cause, are much of what the millennial woman seeks when she shops. These elegant understated designs stand out because of their simplicity, a perfect complement for the modern bride. My respect for Maggie’s work goes beyond her brand passion. Appreciation for the entrepreneurial spirit and the creative talent of many of her designer peers, Maggie has taken her journey into luxury lingerie to another level of recognition. Partnering with Alessandra Baker (Alessandra Mackenzie) and Melissa Franchi (Navaeh), she launched The Lingerie Selection Boutique show in 2016 as a way to present capsule brands who wanted to remain specialized and loyal to their design instincts. Every season, I make a point to review these lines, because it only takes one discovery to change the mojo of any great retail venue. These pieces draped in silk and detailed with the finest laces, are beautiful additions to a bridal lingerie inventory. The wonderful aspect of The Giving Bride is that these styles have purpose beyond wedding apparel. Perhaps, at retail, they are the icing on the cake, but to the woman who owns them, they have an uncanny way of infiltrating her entire wardrobe.