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Jolidon Swim Preview 2018

July 18, 2017

Beaches on Lingerie Briefs

I love the Northeast in the summer. Everything is so green. The contrast with the desert creates real balance to my life. But, it was hot as Hades here this week-end and my air-conditioner broke. So when my husband, who is still in Cabo recounted his glorious day at the beach Saturday, I was not a happy camper. I am pining for that Mexican ocean. No offense, but the Connecticut shoreline, pretty as it is to look at, does not compare. My solution is to immerse myself in beach dreaming by culling through my swimwear files. After all the 2018 Swim season is imminent. The Miami shows begin next week and anyway, I forgot to get my town beach pass. Perhaps the humidity is making me cranky.

Jolidon Swimwear on Lingerie Briefs

One brand that has already reported in, Jolidon and their premier Prelude line is highlighted below. This 25 year old Romanian company, a global Lingerie and Swimwear force has only recently dipped its toes into the North American market. Well known in the industry for its excellent quality, beautiful fabrics and premium trims, the swim collections have expanded from the tried and true Jolidon assortments to include new channels Cruise, Clandestine and Joliform. With these 4 groupings, the brand appeals to classic, audacious and larger size women. Add in the Prelude collection for sexy bling and the presentation is too broad to ignore. I haven’t seen it in the flesh yet, but at least the images provide some relief.

Jolidon Swimwear on Lingerie Briefs

Jolidon Swimwear on Lingerie Briefs

Jolidon Swimwear on Lingerie Briefs

Jolidon Swimwear on Lingerie Briefs

Jolidon Swimwear on Lingerie Briefs

Jolidon Swimwear on Lingerie Briefs

Jolidon Swimwear on Lingerie Briefs

Jolidon Swimwear on Lingerie Briefs

Jolidon Swimwear on Lingerie Briefs

Jolidon Swimwear on Lingerie Briefs

Jolidon Swimwear on Lingerie Briefs

Jolidon Swimwear on Lingerie Briefs

 

 
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Swim Briefs

 
 

SWIM BRIEFS
Contributing Authors

 
ELLEN LEWIS
 
KIMBERLY BERGER
 
Ellen Lewis, Publisher of Lingerie Briefs: My merchant’s curiosity has taken me on a swimwear journey from the Miami Swim show to many shops whose robust businesses claim between 10 – 20% generated from swimwear. We began this swim column in order to highlight this potential. My research has led me to a very interesting conclusion: Swimwear is a fit business parallel to Intimates, but Swim stores and Bra Fitting stores approach the process in very different ways. Fit is priority, absolutely, in both venues, but the similarity really stops there.
 
 
Kimberly Berger is the founder/owner of Lion’s Lair Boutique Located in Islamorada in the Florida Keys. Established in 1996, Lion’s Lair Boutique has become paradise for the well-endowed and hard to fit woman. Specializing in larger cup sizes and plus sizes, Lion’s Lair offers the largest selection of cup sized swimwear, lingerie and clothing in the United States, quite possibly the world. Kimberly and her staff were the first to introduce the ‘swim bra’, an underwire garment that is designed to be worn under a tankini shell. The ‘swim bra’ offers the larger cup customer the same support as a bra but is made out of fabrics designed to get wet. Kimberly shared the concept with the designers at Eveden and shortly thereafter Elomi Swimwear was born. Designers from all over the world come to visit and consult with Kimberly and her staff who have truly become the voice of the consumer. It has become a destination store to woman seeking hard to find sizes, and an exceptional shopping experience.