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Itsy Bitsy Teeny Weeny Bikini ~ Réard Swimwear

July 24, 2017

By ALISON CONNOLLY

Reard Swimwear on Lingerie Briefs

Here’s a bit of swimwear design trivia for you:  The bikini was invented in Paris by Louis Réard in 1946 following the end of World War II.  At the time, this radical design was intended to reflect the new attitude of women who were feeling liberated and strong following the war.  That brings us to another piece of swimwear trivia: The bikini was named after Bikini Atoll, the test site for the atomic bomb located in the South Pacific.  Needless to say, the reaction to this two-piece design was explosive!  In fact, it marked a definitive shift in the covered-up world of women’s fashions.  It wasn’t long before Hollywood embraced this skin-baring style, and created icons out of the women who wore it (such as Brigitte Bardot, Marilyn Monroe, and Ursula Andress).

All of this is relevant because the Réard name disappeared for decades, only to be brought back with a bang in 2017!  Once again based in Paris, the brand has recently re-launched with every intention of gaining its Hollywood elite status.  The clean, sophisticated lines of this swimwear brand are somewhat reminiscent of Eres Paris, with similar prices too.  But the brand wants to ensure that this is because they use the highest technology fabrics with the utmost attention to detail during each stage of the design, construction and manufacturing process.  If you look at the product specs for any particular swimwear design on their website, you get a sense of this attention toward creating the perfect fit.  Right now the brand designs mainly for the B-D cup customer, but it seems likely that this size selection will increase as the brand continues to grow.  It’s worth taking note that the Réard brand is not just a bikini label, it’s a full swimwear and beachwear line with styles that match a variety of poolside needs!

In the meantime, see the full selection of the new arrivals for this recently re-launched label here: https://www.reard.com/en-us

Reard Swimwear on Lingerie Briefs

Reard Swimwear on Lingerie Briefs

Reard Swimwear on Lingerie Briefs

Reard Swimwear on Lingerie Briefsa tribute to the original Reard bikini (see previous black & white photos)

Reard Swimwear on Lingerie Briefs

Reard Swimwear on Lingerie Briefs

Louis Reard Swimwear on Lingerie Briefs

Louis Reard Swimwear on Lingerie Briefs

Louis Reard Swimwear on Lingerie Briefs

Louis Reard Swimwear on Lingerie Briefs

Louis Reard Swimwear on Lingerie Briefs

Louis Reard Swimwear on Lingerie Briefs

Louis Reard Swimwear on Lingerie Briefs

 

 
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Featured Designers Gallery

 
 
This Gallery is a visual harbor of interesting details from inside the world of lingerie as well as beyond its boundaries. From Indie Designers to Established Brands, we feature garments that are usually cutting edge and/or timeless in their design of intimate apparel.

 
Occasionally included are images just to make you smile!
 
 
CONTRIBUTORS INCLUDE:
 

 
 
ALISON CONNOLLY (aka Alison Rubke), Social Media Manager of Lingerie Briefs since June 2015. Alison was formerly co-founder/owner of the luxury lingerie boutique Faire Frou Frou and authored the blog: Frou Frou Fashionista. She now manages a variety of individual and business accounts on various social media platforms and is a regular contributor/author on Lingerie Briefs.
 
ELLEN LEWIS, Publisher/Editor Lingerie Briefs
 
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Gallery

 

 

WELCOME TO OUR GALLERY OF FEATURED DESIGNERS & FASHION ILLUSTRATION!
 
 

GALLERY: FEATURED DESIGNERS
 
From Indie Designers to Established Brands, we feature intimate apparel fashions that are usually cutting edge and/or timeless in their design.

 
CONTRIBUTORS INCLUDE:
 

 

 
ALISON CONNOLLY (aka Alison Rubke), Social Media Manager of Lingerie Briefs since June 2015. Alison was formerly co-founder/owner of the luxury lingerie boutique Faire Frou Frou and authored the blog: Frou Frou Fashionista. She now manages a variety of individual and business accounts on various social media platforms and is a regular contributor/author on Lingerie Briefs.
 
ELLEN LEWIS, Publisher/Editor Lingerie Briefs
 
 
SEE MORE FASHION DESIGNER FEATURES:
 
 

………………………………………………………

FASHION ILLUSTRATION by TINA WILSON
 

 

 
Tina Wilson began her career in intimate apparel graduating from Parsons School of Design after receiving a full scholarship. While in her first design job at Christian Dior Lingerie she was personally selected by as Head Designer to work on the launch of Calvin Klein Underwear, the legendary minimalist brand he created. Tina was and remains the only designer ever hired by Calvin Klein personally for this position.
 
Following 4 successful years at Calvin Klein, Tina joined the Josie Natori Company, where she became the designer for the new contemporary division.  After 5 years with Natori, the opportunity arose to be Design Director for the launch of Donna Karan Intimates. Tina was selected by Donna Karan and worked for the licensee Wacoal America for the next 12 years, where she worked intimately with Donna conceiving, fitting, and merchandising her iconic bras, underwear, shape wear, yogawear and sleepwear….
 
 
SEE MORE FASHION ILLUSTRATION and info about TINA WILSON:
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 
 
 
 
 
 
 
 
 
 
 

Swim Briefs

 
 

SWIM BRIEFS
Contributing Authors

 
ELLEN LEWIS
 
KIMBERLY BERGER
 
Ellen Lewis, Publisher of Lingerie Briefs: My merchant’s curiosity has taken me on a swimwear journey from the Miami Swim show to many shops whose robust businesses claim between 10 – 20% generated from swimwear. We began this swim column in order to highlight this potential. My research has led me to a very interesting conclusion: Swimwear is a fit business parallel to Intimates, but Swim stores and Bra Fitting stores approach the process in very different ways. Fit is priority, absolutely, in both venues, but the similarity really stops there.
 
 
Kimberly Berger is the founder/owner of Lion’s Lair Boutique Located in Islamorada in the Florida Keys. Established in 1996, Lion’s Lair Boutique has become paradise for the well-endowed and hard to fit woman. Specializing in larger cup sizes and plus sizes, Lion’s Lair offers the largest selection of cup sized swimwear, lingerie and clothing in the United States, quite possibly the world. Kimberly and her staff were the first to introduce the ‘swim bra’, an underwire garment that is designed to be worn under a tankini shell. The ‘swim bra’ offers the larger cup customer the same support as a bra but is made out of fabrics designed to get wet. Kimberly shared the concept with the designers at Eveden and shortly thereafter Elomi Swimwear was born. Designers from all over the world come to visit and consult with Kimberly and her staff who have truly become the voice of the consumer. It has become a destination store to woman seeking hard to find sizes, and an exceptional shopping experience.