Itsy Bitsy Teeny Weeny Bikini ~ Réard Swimwear
By ALISON CONNOLLY
Here’s a bit of swimwear design trivia for you: The bikini was invented in Paris by Louis Réard in 1946 following the end of World War II. At the time, this radical design was intended to reflect the new attitude of women who were feeling liberated and strong following the war. That brings us to another piece of swimwear trivia: The bikini was named after Bikini Atoll, the test site for the atomic bomb located in the South Pacific. Needless to say, the reaction to this two-piece design was explosive! In fact, it marked a definitive shift in the covered-up world of women’s fashions. It wasn’t long before Hollywood embraced this skin-baring style, and created icons out of the women who wore it (such as Brigitte Bardot, Marilyn Monroe, and Ursula Andress).
All of this is relevant because the Réard name disappeared for decades, only to be brought back with a bang in 2017! Once again based in Paris, the brand has recently re-launched with every intention of gaining its Hollywood elite status. The clean, sophisticated lines of this swimwear brand are somewhat reminiscent of Eres Paris, with similar prices too. But the brand wants to ensure that this is because they use the highest technology fabrics with the utmost attention to detail during each stage of the design, construction and manufacturing process. If you look at the product specs for any particular swimwear design on their website, you get a sense of this attention toward creating the perfect fit. Right now the brand designs mainly for the B-D cup customer, but it seems likely that this size selection will increase as the brand continues to grow. It’s worth taking note that the Réard brand is not just a bikini label, it’s a full swimwear and beachwear line with styles that match a variety of poolside needs!
In the meantime, see the full selection of the new arrivals for this recently re-launched label here: https://www.reard.com/en-us
a tribute to the original Reard bikini (see previous black & white photos)