Meet The Lingerie Briefs Team…

Ellen Lewis

Ellen Lewis, principal partner of Lingerie Briefs has been delivering results for dozens of apparel retail and wholesale clients for over 30 years. Ellen has held positions in both the corporate as well as the entrepreneurial environment of a private business.  This combination has provided strong managerial experience, as well as hands on participation in all aspects of buying, merchandising, sales, and product development.  She is well known for her outstanding communication skills. Ellen spent 8 years with Abraham and Straus Department Stores and 12 years with R.H. Macy’s as a Buyer, Merchandise Manager and VP of Intimate Apparel Private Label . During her 12 year tenure at Nap, New York, and Bennett and Company, she oversaw the product development for their Victoria’s Secret account as well as the launch of several brands including Crabtree & Evelyn Sleepwear and Jacalyn Bennett Lingerie. Ellen’s love of the written word and her knowledge of the Intimate Apparel Market inspired her to create Lingerie Briefs in 2009. Her mission is to identify quality, wherever it lives.   Ellen is a University of Pennsylvania graduate. Ellen’s Resume


Shirley Wolf Freeman

Shirley Freeman, Partner/creative director of Lingerie Briefs since 2009.
Shirley’s career began as a graphic designer working at several Boston agencies. She then ran her own design shop for a number of years until her career shifted to the broadcast industry. Shirley was a broadcast professional for nearly 20 years. Her experience ranges from being an on-air personality to a station manager. She also co-owned/operated a small group of radio stations in New England from 1988 to 2001. This extraordinary experience involved working closely with retail establishments in the marketing arena. Shirley was allowed insider insight to the business and marketing needs of many retail establishments including apparel and lingerie shops. Upon selling her broadcast group she became the marketing/PR director for Claire Murray Lifestyles, an international wholesale and retail business featuring home goods and apparel. She also wore the webmaster hat there. Shirley has been back to her graphic design/marketing roots for the past 12 years. She’s passionate about her creative contributions and daily collaboration with Ellen to help make Lingerie Briefs the fabulous, must-visit site that it is!

Alison Connolly

Alison Connolly (aka Alison Rubke), Social Media Manager of Lingerie Briefs since June 2015. Alison started her career in the lingerie industry in 2005, when she and her mother Gail Rubke established the luxury lingerie boutique Faire Frou Frou. Over the years Alison developed a social media presence beginning with one of the first mainstream lingerie blogs (Frou Frou Fashionista) and ultimately expanded into other digital platforms such as Instagram, Facebook and Pinterest. During that time she additionally maintained her online lingerie business where she was in charge of web programming, product photography, graphic design, and writing copy. After nearly a decade of owning Faire Frou Frou, Alison sold the business in early 2015 and shortly thereafter began her career as a social media consultant. She manages a variety of individual and business accounts on various social media platforms, including her own accounts @alisonrubke and (more recently) @ihavethisthingwithhearts. Alison is thrilled to have an opportunity to once again be part of the lingerie community, particularly the Lingerie Briefs team!


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Mission Statement

Lingerie Briefs is multi-faceted Lingerie and Fashion Blog for consumers and industry insiders written by Ellen Lewis and other experts from the Intimate Apparel world. Ellen created Lingerie Briefs as her virtual Lingerie boutique.”The merchandise that I feature are all products I have personally reviewed and which I would be proud to carry in my own shop. It’s an artistic and literary destination providing insight to both the Lingerie Industry and Lingerie Consumer.” …Ellen Lewis