Featured Designers

By ALISON CONNOLLY

Kriss Soonik on Lingerie Briefs

I have been a fan of the Kriss Soonik brand for years (even carried the label in my former boutique) so it’s a pleasure to have this platform to be able to share the current collection! The new SS17 season adds sparkle and shine to the familiar styles we love, and also introduces a few new shapes such as the sporty-looking Ilona group. The latest campaign, Caribbean Dreaming, shows us the playful styling options of Kriss Soonik and its appeal as lingerie-as-outerwear.  As usual, we are presented with images that are playful and cheeky, but this season seems especially fun.  The designer’s intent was to create something that reminds us to celebrate the small joys in life.  Kriss shares that “When you … Read more


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By ALISON CONNOLLY

Studio Pia on Lingerie Briefs

It is my pleasure to introduce Studio Pia; a luxury lingerie brand that represents beauty on many levels.  The obvious allure is visually represented in its debut collection (made up of three ranges featured here), and its not-so-obvious beauty is revealed in its ethical design/manufacturing process.

Founded by Pia Conaghan in 2016, Studio Pia established itself as an ethically-crafted label based in the UK.  The company’s ethical ethos is to create eye-catching lingerie while minimizing the environmental impact of its products.  This means that its organic fabrics are sourced from factories that create cruelty-free silk (look up ‘peace silk’ if you aren’t familiar), its tags and marketing materials are from recycled products, and its manufacturing process is run by local London … Read more


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By ALISON CONNOLLY

Murmer Lingerie on Lingerie Briefs

Perhaps the first (or only) lingerie brand that comes to mind when I consider the term avant-garde is Murmur.  For the last few years, Romanian designer Andreea Bădală has been creating standout collections of luxury prêt-a-porter with a risqué  lingerie twist.  The lines between the two are completely blurred in such a way to give the customer the freedom to wear pieces as either innerwear or outerwear.  The brand is perhaps best known for its minimalist, soft bondage aesthetic, and certainly makes for great editorial or performance pieces for talents such as Beyoncé, Madonna and Lady Gaga.  Each season features a monochrome collection with either corset or garter strap details, but often presented in a new and unusual light.  You can … Read more


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By ALISON CONNOLLY

Love Stories Mix and Match Intimates on Lingerie Briefs

If anything, I love a lingerie brand with personality.  Whether it’s provocative or playful, I respect a designer that knows how to clearly translate their vision into an effective campaign.  Probably every feature I’ve done in the Gallery shares the common thread of a brand that has gone above and beyond the bland “corporate catalog” images and delivered something magical.  In this case, I am sharing a successful large brand that happens to do an amazing job of capturing the indie spirit of a smaller label; Love Stories.

Founded by Marloes Hoedeman in 2013, this Dutch lingerie label is all about creating the perfectly mismatched set.  For example, we see leopard bralettes paired with zebra-print bottoms, or patterned bras sold with a … Read more


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By ALISON CONNOLLY

Suzy Black Lingerie on Lingerie Briefs

It happens to be International Women’s Day as I write this post, and somehow seems incredibly appropriate that I am writing about the brand Suzy Black.  The founder of this lingerie label (Diondra Julian) refers to herself as a “Chief Panty Enthusiast, Designer, Wife, Mom and Reveler” so I can’t help but think that she is precisely the type of woman we are celebrating today.  This is a brand that celebrates women and femininity, and is run by a designer who gives major credit to her mother for inspiring her line of work.  In fact, Diondra explains how her mother’s love of lingerie was passed down to her (quite literally as she left for college she was handed a box of … Read more


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By ALISON CONNOLLY

Amoralle Lingerie on Lingerie Briefs

If there’s a lingerie brand that understands opulence, it’s Amoralle.  Sweeping gowns, oversized bows, silk, tulle and lace combinations…it’s all there.  The campaign images for this brand are equally lush, with dramatic landscapes, even more dramatic hair and an abundance of flowers; there’s no holding back.  I’ve followed this brand for several years (for so long, that I remember it used to go by a different name), and Amoralle has consistently been lush and eye-catching.

Amoralle was founded in 2009 by Latvian designer Inese Ozola, and includes a wide variety of intimates including lingerie, loungewear, legwear, bodysuits and accessories.  It also features a full range of bridal lingerie for the bride who wants the full fantasy experience.  What’s consistent through all … Read more


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