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Interview With A Fit Model

November 13, 2013

By John Festa

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Megan Wearing A Work In Progress

Recently, I met a plus-size bra fit model and I had the bright idea to interview her for another perspective on the enigma that is bras. As the appointed evening grew closer, I began to second guess myself wondering what this human mannequin* could know or say that would help the average Jane. But I figured how bad could it be if I got to wear a suit and there were manhattans involved..

Ever wonder how a garment’s size is determined before it makes its way into stores? A fit model is a human that designers and manufacturers build that garment on. Her specs are considered the perfect starting point to then grade up and down … Read more

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Back Fat: The Ugly Truth

October 30, 2013

By John Festa

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I passed Victoria’s Secret on Fifth Avenue the other night and noticed the bras on display in the window. They all had such a wide side wings and back bands that I exclaimed to my companion “These would be great to combat back fat” — only to look up at the signage and see these bras were being sold as just that:  Back smoothing push-ups.

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It is very noble to address the problem of back fat – those bumps bras create when they indent into a soft body. They can be unsightly and create an unkempt appearance. But how to prevent this

Fact:  Except for the skeleton, humans are soft. Even those demigods with 4% body-fat will show a dent when compression … Read more

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In Defense of Cut and Sew

September 18, 2013

By John Festa

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On May 31st of this year, the New York Times wrote a piece on a new bra sizing system developed by Jockey. I applaud Jockey in their effort and innovation in the area of bra fit. But what struck me most was the 427 comments left by readers in a matter of hours. Bra fitting remains an enigma and a source of anxiety for many women.

For a variety of reasons, it seems many women’s self-images are dependent upon and expressed through their bra issues. Now I am not a psychologist but I do have my PhDoubleD in bras and bra fitting. But we’ll save that analysis for another post.

One thread running through the Times article many comments was the molded … Read more

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Bra Exposure ~ Provocative or Déclassé?

August 19, 2013

By John Festa

In olden days, a glimpse of stocking was looked on as something shocking, but now heaven knows, anything goes.

​So wrote Cole Porter in 1934.  And it seems ever more appropriate when we consider the exposed bra trend.

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What once was edgy and daring now seems commonplace and thoughtless. Are exposed bra straps and bra bands simply acceptable now?  Does this trend speak to a woman’s owning her sexuality, being comfortable in her skin, flying in the face of convention or simple laziness?

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The answer lies in INTENTION.

It seems that if the exposed bra is forethought, planned with the final look in mind, it can work. But the part that I am missing, and, ladies, please enlighten me on this: To … Read more

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Un-Wired!

August 1, 2013

By John Festa aka Johnny Lingerie

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The wire-free soft-cup bra constitutes a small percentage of bra sales in the United States, somewhere around 20%. Europe, on the other hand, sees about 40% of sales being soft-cup. Why such a stark difference? Does Europe know something we don’t?Jane_Russell7

First, let us begin to understand how it is that you now have wire in your underwear.

Howard Hughes is often credited with inventing the underwire bra for his curvaceous muse Jane Russell who starred in his 1943 movie The Outlaws, which he both produced and directed. He felt that the camera was not picking up Jane’s best assets and, being an engineer, designed a bra with wire under each cup that connected to the shoulder strap, … Read more

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Let Something Slip ~ Johnny Lingerie

July 21, 2013

By John Festa aka Johnny Lingerie

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Recently I was with a very good friend who was wearing a skirt. While I would never be this crass with a stranger, I said ‘Diane, you need a slip with that skirt’. She replied by saying she never wears slips. Me: ‘Doesn’t the fact that I know you’re not wearing one mean you need one?’

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Now I know many women are wearing these cute summer dresses to stay cool in this oppressive heat we’ve been having. And adding another layer would defeat that purpose. But I would like to think that it is not your intention to display your triangle of love at the slightest of breezes.

It seems that slips have slipped away from good dressing. … Read more

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