New Perspective ~ b.tempt’d

In preparation for college in the late 60’s, my mother felt compelled to buy me a trunk full of “outfits”.  She took me shopping to Saks and Best & Company (now I am really dating myself) and insisted on a bevy of tweed skirts with cable knit sweaters; matching knee-his included.  It was like buying a trousseau, and I obliged, because frankly, who knew?  Suffice it to be said that I never opened that foot locker of Mad Men fashion, but spent my university sojourn in a pair of denim overalls and blue sailor pants from the Army Navy Store.  Ditching the status quo was a tagline for my generation.  Who knew then that denim would evolve into the fashion mammoth it is today.  Even as a buyer in the late 1970’s when I was given the opportunity to take over a new junior sportswear department comprised solely of denim pants, I turned down the offer.  Why would I forfeit my designer dress and sportswear job?  I did not perceive the impact that this basic fabric would have in the market and what the affect that experience could have on my merchandising career.  I learned a valuable lesson.  Being on the edge of a new vision always promises a broader perspective.  It’s better to think outside of the box.

So when the well-established Wacoal brand, famous for their basic fitting bras, launched b.tempt’d in 2009 in order to seduce a younger consumer, I decided to pay attention.    I have been watching the emergence of this sassy collection so well designed for the style conscious ingénue and I can clearly see that the expertise of the mother line is well in hand.  This is modern flair grounded in an established infrastructure.  In particular, the b.tempt’d best-selling La Parisienne collection, delivering now in a denim blue, is a clear expression of Cool, engineered with the distinguished Wacoal fit.   Available from 32 -38, A –DD cups, the push up bra (958157) shown here with matching hipster (945157) begs to peek out from any pair of jeans.   A new perspective is here.


“I have a feeling we are not in Kansas anymore.” . . .  Dorothy/ Wizard of Oz


wholesale inquiries:

Available At:

Zovo Lingerie:  Seattle, Washington

Town Shop:  New York City, New York

The Dain Shop:  Morristown, New Jersey

The Comfort Zone:  Medford, Oregon

Freudian Slip:  Eugene, Oregon

Fabyoulous Fit:  Cedar Hill, Texas

Girlfriends Bra Specialist:  Peru, Illinois

Top Drawer:  Exeter, New Hampshire

Pampered Passions:   Englewood, Colorado



CLICK HERE to WIN $1000 retail merchandise from AFFINITAS INTIMATES



Discussion about this post

  1. Gridgewed says:

    Who and where to order this summer on holiday, share your information.

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