Intrigued by the kitschy British design aesthetic
perpetuated by the fun and flirty UK brand, Playful Promises, I sent my sister, who lives in London, to see their store and report back to me on her findings. Result: she spent a lot of money on lingerie that “she did not need but could not resist”. She said she had “a lot of fun” shopping at Playful Promises and I can understand why. Very geared … Read More
This Week’s Intimate Discovery: Savvy Midwest Shop Zeros in on Soft Cup Bras
I had a great discussion with Jessica Gerard, 
owner of Flirt Boutique in St. Paul, Minnesota yesterday. She emailed me to report the surge in her soft cup bra business. She says that every new soft cup bra she receives “comes in and is gone”. Sales of this category have escalated from 4 a month to 4 a week. Flirt is … Read More
I wasn’t much of a football enthusiast in college; I never really grasped the devotion of these obsessed fans. But then my son, in his sophomore year at Boston College managed to persuade us that tailgating was a rite of passage and we, as his parents, should take responsibility for abetting this tradition. So for several years, we motored to Boston to take part in the home game revelry nurtured on campus by a contingent … Read More
This week’s Intimate Discovery: Talent Forges Innovation in Lingerie E-Commerce
What appeals to me most about the BareNecessities.com website is the natural symbiosis that I feel as a lingerie merchant to this brand. Their mission to provide the highest quality product assortment at the best value parallels my quest to bring clarity to the Intimate Apparel marketplace. Firmly ensconced in the highly competitive Lingerie venue offered on the Internet, 
BareNecessities.com has remained on the … Read More
This week’s intimate discovery: A Fresh New Boutique Offers a Great Escape
From the first day I started my retail career, the mantra “location, location, location” was drummed into my head. So when I was in 
Boston last week and decided to take a side trip to Cambridge to visit Forty Winks, a wonderful lingerie boutique located in Harvard Square, I knew exactly why this store has been so successful in its … Read More
This Week’s Intimate Discovery: Simone Perele Lights up the Panty Market with Invisi’bulles
By now most of my readers know that I am
on a constant search for the world’s most comfortable panty. Last week I tried the Invisi’bulle bikini (158720) from Simone Perele and I knew I had found another contender. This light as air, ultra-fine microfiber design is engineered with a stitch free bonding technique that holds the panty in place as … Read More
In preparation for college in the late 60’s, my mother felt compelled to buy me a trunk full of “outfits”. She took me shopping to Saks and Best & Company (now I am really dating myself) and insisted on a bevy of tweed skirts with cable knit sweaters; matching knee-his included. It was like buying a trousseau, and I obliged, because frankly, who knew? Suffice it to be said that I never opened that foot … Read More