Sexy Intelligence ~ b.tempt’d Lingerie

My Daughters

Yesterday, after reading several articles about the shifting attitudes of the younger generations, I asked my two 30 something daughters two questions: How would you define a sexy woman and what do you think reflects sexy underwear? The response to question #1:  a career woman in a classy pantsuit and white shirt, perhaps a mother, whose attitude reflects confidence, competence and fun. To question #2, they said:  underwear needs to be cute, modern, cut so it fits comfortably and be affordable. This is a far cry from the young women that used to spend hours at Victoria Secret digging through drawers for funky throwaway undies. On a personal note, I was relieved to see that focus on career and family had shifted their perception of what is sexy. One is dating, the other is a mother in a relationship. They care about fashion but daily reality now informs their priorities. Time is of the essence and pretty essentials are where these young ladies invest.

Of course, my daughters have an advantage because with my industry knowledge, I can direct them to product that fits their aesthetic and works with their pocketbooks. This is why I suggested b.tempt’d. Born in 2009, the brand has matured into a collection of charming, comfy, lingerie styles that respond to a young woman’s multi-faceted lifestyle. Pictured here, the b. adorable double layer modal lace trimmed bralette and matching panty available in sizes S-XL. Incredibly well priced, and engineered under the egis of Wacoal’s renowned design and quality control, b.tempt’d is more about living and less about extravagance.

“Price Is What You Pay. Value Is What You Get” ~Warren Buffett