Brands to Watch: Paris Discoveries at Salon International de la Lingerie
By ELLEN LEWIS
There were many interesting independent luxury brands at the Salon International de la Lingerie this year. In fact, more than usual which, I think, tells its own story about changes occurring in the Intimates market. But, as usual, a couple really “stuck in my craw” (as they used to say). Perhaps it had something to do with fashion direction: I was looking for validation of the trends we pinpointed last year at Interfiliere. But also, the product stood out on its own merit, which in my book, translates to sale’s potential. Here are four to watch.
Marika Vera (Launched in 2010): I met Marika several seasons ago at CurveNY. Then I learned that the product was sourced in Mexico City. It’s no secret that I am a fan of Mexican design. When I heard she was at the Paris show (there was a lot of buzz about the brand), I decided to stop by . Marika’s line is a perfect example of lingerie/ RTW as outerwear. Bodysuits with very contemporary cuts dominate the presentation. But it was the draping of a beautiful silk blended fabric that set them apart. There is something for everyone in this collection, from the small to large breasted. I can see why she has gained momentum. The booth was packed.
Adina Reay (Launched in 2015): I heard the name mentioned by Concepts Paris. Then several US buyers told me to see this curvy brand. This is an underserved niche in North America. Based in London, they are focused on small back, large cup women (28-36, DD-G British sizing). Beautifully designed, these full bust bras and matching panties are constructed to fit a curvy frame with an eye squarely on trends. They are coming to the NY Curve show in February. So stop by.
Violet & Wren (Launched in 2015): Another British brand that caught my eye mainly for their dynamic prints and the mix and match attitude that this loungewear collection presents. Following through on the silk pajama as ready to wear, they reinforce a direction in the market that is critical to the future of Lingerie and Loungewear: blurring the lines between inner and outerwear. Maybe the trend is not brand new but their use of large floral prints and stripes is right on cue.
Taryn Winters. (Launched in 2014): I discovered Taryn at last year’s Lingerie Selection and was blown away by the ethereal handwork, craftsmanship and pure sensuality of her intimates collection. Maybe it was her roots as a ballet dancer, but everything we think of as feminine is embodied in her handwork. Each piece captures the essence of Lingerie. Her personal passion is evident in every design; worthy of the boudoir and/ or accessorizing a wardrobe. Created and produced in New York, Taryn is a perfect example of an emerging generation of entrepreneurs focused on quality and personal service.
