Swim Stories: I Have This Thing With Stripes

December 28, 2018

By ELLEN LEWIS

MIMI A LA MER

Anyone who knows me knows that I have this thing with stripes. I don’t wear them, but they have a strong presence in my home, particularly in Mexico where vivid color and pattern melding just works. It’s no surprise, then, that I notice them everywhere on the swimwear scene for 2019. Cabana stripes, pinstripes, border stripes, curvy stripes, vertical, horizontal and perpendicular. Stripes with flowers. Stripes with geometrics . Stripe beachwear is prevalent this season. Truth be told, stripes have always been correlated with chic water wear. Just use the term nautical when speaking in fashion terms and they emerge. They are a staple in casual wear. The current incursion of swim to street, like intimate apparel, makes the statement that much more prescient.

Flagpole Swimwear

Prima Donna Swimwear

Curvy Kate Swimwear

Aubade Swimwear

Prima Donna Swimwear

Albion Fit Swimwear

LOU Swimwear

Amoressa Swimwear

Freya Swimwear

Fantasie Swimwear

Marlies Dekkers Swimwear

Bec + Bridge Swimwear

Panache Swimwear

Bond Eye Swimwear

MiracleSuit Swimwear

Antigel Swimwear

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SWIM BRIEFS
Contributing Authors

Ellen Lewis, Publisher of Lingerie Briefs: My merchant’s curiosity has taken me on a swimwear journey from the Miami Swim show to many shops whose robust businesses claim between 10 – 20% generated from swimwear. We began this swim column in order to highlight this potential. My research has led me to a very interesting conclusion: Swimwear is a fit business parallel to Intimates, but Swim stores and Bra Fitting stores approach the process in very different ways. Fit is priority, absolutely, in both venues, but the similarity really stops there.

KATRINA EUGENIA is a painter, photographer, writer, filmmaker, and New Yorker, from New Jersey, currently living in Union City, New Jersey. Katrina’s commercial painting collaborations specialize in live art for brands including Hugo Boss, Rag & Bone, Saks, Rebecca Minkoff, Neiman Marcus, Bloomingdales, Macy’s, and more. She is also virtual creative director and head of social for Christine Lingerie where she shoots and often models for campaigns, runs their social media platforms. In addition, she is a photographer and writer providing branded content specializing in skincare, boudoir, commercial real estate and architectural photography.