Paris Part Two ~ Salon International de la Lingerie Design Inspiration

By ELLEN LEWIS

Aubade at Salon International de la Lingerie featuring artist Hang Wei as seen on Lingerie BriefsAubade

Last week, post Paris shows, I recapped my impressions of Interfilière , which focuses on color, prints, materials and major messages that will affect Intimate Apparel design in the future. The exposition takes us into the 2021 design timeline. Today, I zero in on the Salon International de la Lingerie, which runs in tandem with Interfilière and targets actual product ready for the AW 2020 retail season. These two Fairs precede the NY Curve show which we will review in the next few weeks. My objective is inspiration and the identification of merchandise that can make a difference to a buyer’s bottom line. What does that mean? It means that we need to determine what the consumer really wants: of course the practical, but also the emotional and fantastical. It’s an exercise in balance. There are many digital options available now for this task but experiencing the product and people behind the brands always makes a difference. The opportunity to investigate young brands created by a new generation of designers is much greater in Paris than NY. The Exposed arena offered a banquet of inspiration.

Will these labels survive? This depends on a confluence of issues, finances, logistics, business acumen and prolific imaginations. Nonetheless, seeds are planted here. Those that proliferate depend on how we nurture them.

SUSTAINABILITY is the major theme. It was front and center at Interfilière, Salon International de la Lingerie and Curve.

A very complex initiative not easily accomplished in Intimate Apparel; some companies are taking steps to make it happen. Studio Pia harvests silk without killing the silkworm. Girlfriend Collective uses fabric made from plastic soda bottles and fishnets. Underprotection is sustainable from design through consumer use. Swedish Stockings’s nylon hosiery is ground down to make furniture. And, Calida is, without a doubt, first in class in sustainable Intimate Apparel. We will explore the major milestones this company has achieved in a later post.

Studio Pia Sustainable lingerie 2020 F/W Lingerie featured at Salon International de la Lingerie in Paris as seen on Lingerie BriefsStudio Pia

Underprotection Sustainable lingerie 2020 F/W Lingerie featured at Salon International de la Lingerie in Paris as seen on Lingerie BriefsUnderprotection

Girlfriend Collective Sustainable lingerie 2020 F/W Lingerie featured at Salon International de la Lingerie in Paris as seen on Lingerie BriefsGirlfriend Collective

Swedish Stockings Sustainable legwear 2020 F/W Lingerie featured at Salon International de la Lingerie in Paris as seen on Lingerie BriefsSwedish Stockings

Calida AW 2020 as featured at Salon International de la Lingerie on Lingerie BriefsCalida

INDIVIDUALITY continues its mantra as brands work towards respect for diversity, authenticity and freedom of thought.

The Underargument, one of my brand picks of the show, has created a unique mantra of individuality & sustainability (more in a later post). Voiment (already reviewed several times on Lingerie Briefs, has deconstructed and recreated the concept of authenticity. Moon and Junes are all about soft bralettes accentuating curves. Bralettes featured on G and I cup models.

Underargument 2020 F/W Lingerie featured at Salon International de la Lingerie in Paris as seen on Lingerie BriefsUnderargument

Voiment lingerie 2020 F/W Lingerie featured at Salon International de la Lingerie in Paris as seen on Lingerie BriefsVoiment

Moons and Junes lingerie 2020 F/W Lingerie featured at Salon International de la Lingerie in Paris as seen on Lingerie BriefsMoons and Junes

Beyond these messages are major fashion influences yielded by many of the brands that exhibit at Salon, particularly in underpinnings.
In summary, they were Color, particularly the focus on blues. blue & black, greens, and all shades of pinks and reds. Yellow was a key highlight. Prints were fluid whether large or small and florals abound. Embroidery and Lace, although always an intricate piece of lingerie design, seem to be more prevalent: graphic, open, and often juxtaposed with florals. Transparency, and shine guide their construction. Mixing opaques and sheer elements whether clean or embellished.   And the Parisian aesthetic, romantic, sexy and unique is front and center.

Undress Code lingerie 2020 F/W Lingerie featured at Salon International de la Lingerie in Paris as seen on Lingerie BriefsUndress Code

Ika lingerie 2020 F/W Lingerie featured at Salon International de la Lingerie in Paris as seen on Lingerie BriefsIKA Paris

Else Lingerie & Love on the Snow AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsElse & Love on the Snow

Lou AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsLou

Maison Lejaby AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsMaison Lejaby

Maison Lejaby AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsMaison Lejaby

Moons and Junes AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsMoons and Junes

Simone Perele AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsSimone Perele

Milakrasna AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsMilakrasna

Empreinte AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsEmpreinte

Lise Charmel AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsLise Charmel

Lise Charmel AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsLise Charmel

Simone Perele AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsSimone Perele

Chantelle AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsChantelle

Dora Larsen AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsDora Larsen

Huit AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsHuit

Marjolaine AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsMarjolaine

Lise Charmel AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsLise Charmel

Prelude AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsPrelude

Passionata AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsPassionata

Huit AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsHuit

Huit AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsHuit

Edge of Beyond AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsEdge of Beyond

Aubade AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsAubade

Aubade AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsAubade

Empreinte AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsEmpreinte

Cadolle AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsCadolle

Undress Code AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsUndress Code

Louisa Braque AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsLouisa Bracq

Underprotection

Taryn Winters AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsTaryn Winters

Else AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsElse

Opaak & Le Journal Intime AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsOpaak & Le Journal Intime

Chantal Thomass & Passionata AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsChantel Thomass & Passionata

Nette Rose AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsNette Rose

Prelude & Ruban Noir AW 2020 featured at Salon International de la Lingerie as seen on Lingerie BriefsPrelude & Ruban Noir

 

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