Curve New York 2020 ~ My Impressions

By ELLEN LEWIS

Skin sustainable lingerie as featured on Lingerie BriefsSkin

Much of what we saw at Curve Expo in New York replicates trends shown in Paris. But the dichotomy of emphasis between the USA and Paris shows indicate clear differences in the cultural priorities that guide these markets. However, one emphasis that proved universal is sustainability. Without exception this topic dominated both venues and brands that are taking the cause to heart found traction from buyers. Sustainability has a multi-faceted profile. (More about this topic next week). Suffice it to say that elements of this issue surfaced constantly.

Soak sustainable lingerie wash as featured on Lingerie BriefsSoak

Beyond this critical topic, brands displaying in the USA, whether USA or European based are represented on this post for their grasp of the American consumer’s preferences in Lingerie. The North American market focuses much more intently on functional, comfortable essentials as a preference to a fashion, frothy, fun intimates. That is not to say these are not important. It is simply a matter of degree. It’s pertinent to recognize that the European brands that have embraced this knowledge are slowly impacting the USA lingerie market.

Pretty Polly sustainable lingerie as featured on Lingerie BriefsPretty Polly

The need of the North American consumer for fit, comfort and function are prevalent creating the demand for constant technological advancement visible in new products from key suppliers.

Le Mystere lingerie as featured on Lingerie Briefs

Le Mystere as featured on Lingerie BriefsLe Mystere

Casual-wear, the outgrowth of Athleisure, is an American signature fashion movement. The definition of casual in the USA spans multiple consumer profiles, very contemporary as well as a nod to the traditional. Lifestyle lingerie reveals products that integrate into every aspect of a woman’s wardrobe.

PJ Salvage lougewear as featured on Lingerie BriefsP.J. Salvage

The growth of the Sports Bra business is a natural derivative of this trend. Almost every brand offers a Sports Bra wardrobe as women are wearing them, not only for sports but as an everyday essential. The category has surfaced as the main cause of growth in 2019 in the entire Lingerie business

Anita Sports Bras as featured on Lingerie BriefsAnita Active

Panache Sports Bras as featured on Lingerie BriefsPanache Sport

Anita Sports Bras as featured on Lingerie BriefsAnita Active

A natural outgrowth in the surge of simple, casual intimate apparel was the bralette business, now evolving into a shift to wireless bras. This business was front and center at Curve as well as the increase in the availability in F cup sizes and beyond.

Montelle Wirefree Bras as featured on Lingerie BriefsMontelle

And Kudos to Eberjey for being named Designer of the Year at Salon International de la Lingerie. I reserved the recognition for this recap because, after all, Eberjey is a USA based sleep and lounge brand

Eberjey sleepwear as featured on Lingerie BriefsEberjey

Hosiery also continues its climb in the Lingerie store as European legwear brands bring their special design expertise to America.

Falke legwear as featured on Lingerie BriefsFalke

All of this practicality was sprinkled with the fashion flavors of the season all covered in my Paris reports from the past few weeks. Color emphasis is on blues, greens and all shades of red & Pinks with yellow highlights. We also witness the emerging importance of brown in the general palette.  Prints bloom with flowers small and large as well as eclectic images on silk satin. Laces are graphic, light and airy as well with metallic touches. Transparency and Translucency counterpoints the opaque. Following are some of the items we saw.

Christine Silk Pajamas as featured on Lingerie BriefsChristine 

Blubella as featured on Lingerie BriefsBlubella

Christine silk sleepwear as featured on Lingerie BriefsChristine

Mntelle panties as featured on Lingerie BriefsMontelle

b.tempt'd lingerie as featured on Lingerie Briefsb.tempt’d

Nevaeh lingerie as featured on Lingerie BriefsNevaeh

Natori Loungewear as featured on Lingerie BriefsNatori

Sculptress plus size bras as featured on Lingerie BriefsSculptresse

Hanky Panky as featured on Lingerie BriefsHanky Panky

Addiction as featured on Lingerie BriefsAddiction

Christine as featured on Lingerie BriefsChristine

Rosa Faia bras as featured on Lingerie BriefsAnita Since 1886

Only Hearts lingerie as featured on Lingerie BriefsOnly Hearts

Freya lingerie as featured on Lingerie BriefsFreya

Shadowline sleepwear as featured on Lingerie BriefsShadowline

Liberte as featured on Lingerie BriefsLiberte

Calida

Commando

Ewa Bien

Natori Loungewear as featured on Lingerie BriefsNatori

Gossard bras as featured on Lingerie BriefsGossard

Lise Charmel as featured on Lingerie BriefsLise Charmel

Natori as featured on Lingerie BriefsNatori

Journelle as featured on Lingerie BriefsJournelle

Marlo & Marco as featured on Lingerie BriefsMarlo & Marco

Implicite by Simone Perele as featured on Lingerie Briefs Simone Perele

Skarett Blue as featured on Lingerie BriefsSkarlett Blue

Skarett Blue as featured on Lingerie BriefsMaison Lejaby

Entos Lifestyle lingerie as featured on Lingerie BriefsEntos

Entos Lifestyle lingerie as featured on Lingerie BriefsEntos

Elomi lingerie as featured on Lingerie BriefsElomi

Parfait lingerie as featured on Lingerie BriefsParfait

Clo lingerie as featured on Lingerie BriefsClo Intimo

Louisa Bracq as featured on Lingerie BriefsLouisa Bracq

Panache lingerie as featured on Lingerie BriefsPanache

Rya lingerie as featured on Lingerie BriefsRya

Addiction

Pour Moi lingerie as featured on Lingerie BriefsPour Moi

Simone Perele lingerie as featured on Lingerie BriefsImplicite by Simone Perele

Empreinte lingerie as featured on Lingerie BriefsEmpreinte

Valery lingerie as featured on Lingerie BriefsValery

Dita von Teese lingerie as featured on Lingerie BriefsDita Von Teese

Chantelle lingerie as featured on Lingerie BriefsChantelle

Icone lingerie as featured on Lingerie BriefsIcone

b.tempt'd lingerie as featured on Lingerie Briefsb.tempt’d

chantelle lingerie as featured on Lingerie BriefsChantelle

Clo lingerie as featured on Lingerie BriefsClo Intimo

Else lingerie as featured on Lingerie BriefsElse

Timpa lingerie as featured on Lingerie BriefsTimpa

The Little Bra Company lingerie as featured on Lingerie BriefsThe Little Bra Company

Wacoal lingerie as featured on Lingerie BriefsWacoal

Rago Lingerie as featured on Lingerie BriefsRago

P.J.Salvage

Derek Rose as featured on Lingerie BriefsDerek Rose

Laurence Tavernier as featured on Lingerie BriefsLaurence Tavernier

Skin as featured on Lingerie BriefsSkin

Fleur't as featured on Lingerie BriefsFleur’t

Natalie Begg as featured on Lingerie BriefsNatalie Begg

Voshe as featured on Lingerie BriefsV.O. SHE

Hanky Panky gift packs as featured on Lingerie Briefs

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2 Discussion to this post

  1. Dear Ellen,
    Not a mention regarding ewa bien.
    Yes the best bras are made in Poland!

    • Ellen Lewis says:

      In fact , we did highlight Ewa Bien both in the Curve and Paris recaps. There are many images. You might have missed it

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