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estelle puleston

By ESTELLE PULESTON

Understatement Lingerie Marilyn Ruffle set as featured on Lingerie Briefs

Love a good bralette? Hate briefs that dig in? If you’re looking for lingerie you can fully relax in, allow me to introduce you to Understatement, a Swedish brand that puts comfort at the core of its design process.

Understatement Lingerie bralettes and briefs as featured on Lingerie Briefs

Founded by Marie Stolt and Maria Lager in 2017, Understatement is an underwire-free, padding-free zone, where every fabric is chosen both for its sustainability and its softness. They’ve even done away with the standard fabric care labels, replacing them with flexible silicone versions that will never feel itchy.… Read More


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By ESTELLE PULESTON

For F.R.S. Restless Sleepers Robe and loungewear as Featured on Lingerie Briefs

If there’s one clothing trend that has encapsulated our attitude towards dressing these past two years, it’s got to be loungewear. From ‘sports casual’ at one end of the spectrum to fancy pajama suits and slinky slip dresses at the other, we’ve swapped our stiff jeans and tailored outfits for pieces with a softer, more comfort-focused edge.

For F.R.S. Restless Sleepers Robe and loungewear as Featured on Lingerie Briefs

While this change may have been driven in large part by the pandemic, it’s also true that pajama dressing, as it’s come to be known, began trending a few years back.… Read More


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By ESTELLE PULESTON

Evgenia Rebelle Collection as Featured on Lingerie Briefs

There aren’t many modern-day lingerie collections that have stood the test of time quite so well as Evgenia’s Rebelle, which was first released for Fall 2016. Vintage-inspired without crossing over into costume territory, these timeless pieces are every bit as delightful to look at now as they were half a decade ago. And they’ve proven so popular that not only has the collection stuck around, but it’s just been refreshed with the addition of new designs plus a whole new colorway.

Evgenia Rebelle Collection as Featured on Lingerie Briefs

Evgenia is the work of one woman – Stephanie Bodnar, who’s based in California.… Read More


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By Estelle Puleston

Opaak's Ease Collection as featured on Lingerie Briefs

Lingerie brands worldwide have felt the impact of operating during a pandemic that has influenced everything from supply chains to fashion trends. For the first time since its launch in 2017, Opaak – which is designed in Germany but produced at a specialist luxury lingerie manufacturer in Romania – was forced like many others to develop a collection 100% remotely, without the usual in-person collaboration or factory visits.

Opaak's Ease Collection as featured on Lingerie Briefs

It was also lockdown life that inspired founder Agathe D. Muffert to create a softer, more comfort-focused collection than in previous seasons.… Read More


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By ESTELLE PULESTONUnderwear for Humanity featured on Lingerie Briefs

Has there ever before existed a lingerie brand that’s quite so environmentally and socially conscious as Underwear for Humanity, which launched this year? I’m struggling to think of one. With a tagline of “kindness in action”, this Australian start-up is one that’s centered around giving back to the world in numerous ways.

Let’s start with its eco credentials. Underwear for Humanity was founded by lingerie industry veteran Kelly Barrett, who previously created Silent Arrow but closed it down when she found herself stuck in the modern-day fashion cycle of regular product launches followed by necessary discounting to clear old stock.… Read More


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By ESTELLE PULESTON

Buttress and Snatch Lingerie as featured on Lingerie Briefs

Independent lingerie brands really don’t come much more iconic than Buttress & Snatch. This British label, which has been seen on everyone from Kate Moss to Beth Ditto to Madonna, has an instantly-recognizable aesthetic – one that’s characterized by luxuriously-draped off-shoulder details, oversized bow and flower adornments, and a wonderfully whimsical use of color and print.

Buttress and Snatch Lingerie as featured on Lingerie Briefs

Buttress & Snatch was created in 1999 by Rachel Kenyon, who describes herself as a “compulsive underwear inventor”, and who also founded the luxury lingerie brand Marilupa.… Read More


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By ESTELLE PULESTONMaguy de Chadirac luxury lingerie in silk and maribou as featured on Lingerie Briefs

Maguy de Chadirac’s eponymous loungerie brand – in my opinion, one of the most exciting independent luxury labels to debut in this industry in the past few years – was launched almost by accident. A French designer based in the UK, in 2017 Maguy was working in haute couture between Paris and London when a lingerie boutique noticed her work, and asked her to create a small run of loungewear items for them.Maguy de Chadirac luxury lingerie in silk and maribou as featured on Lingerie Briefs

Those initial garments took very little time to sell out, and that one wholesale client proved to be just the beginning.… Read More


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