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estelle puleston

By ESTELLE PULESTON

British Lingerie Brand Coutille as featured on Lingerie Briefs

Newly-launched Coutille is a British-based, European-made brand on a mission to produce lingerie that’s luxurious, sustainable, and practical too. It’s the creation of Hannah Farrugia Sharples, who has worked behind the scenes to design garments for La Perla and Coco de Mer, and in doing so, has had the pleasure of seeing her lingerie worn by numerous high-profile celebrities – even to the Met Gala! Now, after years of honing her luxury design skills at other labels, Hannah is striking out on her own in order to create underpinnings that are 100% true to her vision and values.… Read More


By ESTELLE PULESTON

Edge of Beyond Charlotte collection as featured on Lingerie Briefs

Founded in 2014, Edge o’ Beyond is one of the most distinctive lingerie brands around. Not only is it known for its optional chain accessories which can be clipped onto almost every garment, but any luxury lingerie fan will also instantly recognize their signature style of distinctive shapes combined with deluxe and eye-catching fabrics.

Edge of Beyond s/s 2021 as featured on Lingerie Briefs

The latest collection, for Spring/Summer 2021, includes a mixture of reimagined customer favorites plus new designs to fall freshly in love with, and is described by the brand as “a celebration of vibrant color and detail”.… Read More


By ESTELLE PULESTON

Freolic Luxury /silk and Lace bra and panty set as featured on Lingerie Briefs

UK-based Fréolic, which was created by Evgeniya Kharaim in 2016, is a premium lingerie brand that’s making the ‘bespoke’ shopping experience a whole lot more accessible. The label allows customers to effectively design their own made-to-measure set by picking from a selection of pre-designed shapes, adding customizations such as padding or a longline band, and finally picking from a vast array of silk colors and laces to bring it to life.

When Fréolic first debuted, it was much like any other luxury lingerie brand – producing seasonal collections, showing at trade shows, and offering wholesale.… Read More


By ESTELLE PULESTONBritish brand Ihuoma designed & marketed for women of color as featured on Lingerie Briefs

Launched in September 2020, British brand Ihuoma is filling a long-overlooked gap in the market for exquisitely-luxurious lingerie that is marketed towards, and designed specifically to complement and enhance the beauty of, Black women and other women of color.

British brand Ihuoma designed & marketed for women of color as featured on Lingerie Briefs

The brand was founded by Annabelle Mu’azu, who also created online lingerie boutique Beautifully Undressed in 2013. For a long time after, she didn’t feel represented in the imagery that most brands were putting out, which led to her producing her own promotional photo shoots where she could pick and style the models.… Read More


By ESTELLE PULESTON

TéAmore Lingerie for full bust women as featured on Lingerie Briefs

Since I first dipped my toes in the lingerie industry over a decade ago, the availability of fashion-forward options for full-busted customers has skyrocketed. But there’s still one thing that’s somewhat rare: true, unabashed luxury above a D cup. And of the brands that do cater to this niche, the majority are based in Europe. So what’s a, say, H-cupped American to do if they want deluxe underpinnings that won’t attract customs duty?

TéAmore Lingerie for full bust women as featured on Lingerie Briefs

Enter TéAmore, a new independent brand which was founded by Téa York in California, and which is creating some of the most breathtakingly-beautiful lingerie that’s currently available in a full-bust focused size range!… Read More


By ESTELLE PULESTON

Valentina collection from Mal Amora as featured on Lingerie Briefs

Mollie Blue is an independent British designer I’ve been following since I first saw her student work back in 2017 – I had a feeling she was going to go on to create beautiful things, and I wasn’t wrong! She’s now the founder of Mal Amora, a handmade intimates and bespoke corsetry brand that’s inspired by the meeting point between modern sustainability and retro fashion.

Mollie’s obsession with lingerie began after discovering that it was underwear, corsetry and crinolines that gave the haute couture gowns and historical garments she admired so much their shape.… Read More


About Us – Bios – Staff

Meet The Lingerie Briefs Team…

Ellen Lewis
Ellen Lewis partner/editor at Lingerie Briefs

Ellen Lewis, principal partner of Lingerie Briefs has been delivering results for dozens of apparel retail and wholesale clients for over 30 years. Ellen has held positions in both the corporate as well as the entrepreneurial environment of a private business.  This combination has provided strong managerial experience, as well as hands on participation in all aspects of buying, merchandising, sales, and product development.  She is well known for her outstanding communication skills. Ellen spent 8 years with Abraham and Straus Department Stores and 12 years with R.H.… Read More


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