All posts by

Ellen Lewis

Hanky Panky Signature Lace balconnet bra as featured on Lingerie BriefsThis month Hanky Panky debuts a new category, BRAS, to their legacy Signature Lace Collection. Launching two styles, a t-shirt bra and an unlined underwire balconnet, they have created a recipe for instant success. Already ensconced in the bralette business, this channel will provide more merchandising options as they mix and match them with the iconic thongs and panties.

Signature Lace T-shirt bra from Hanky Panky as featured on Lingerie BriefsEach style is meticulously engineered for personal fit.  Eco-conscious, recycled … Read More


By ESTELLE PULESTON

Qrucifix: Strappy Lingerie as featured on Lingerie BriefsBritish lingerie brand Qrucifix was founded in 2021 by Renata Kuti, as her answer to the industry’s unsustainable practices she’d witnessed first-hand while working in China.

Qrucifix: Strappy Lingerie as featured on Lingerie BriefsGrowing up with a passion for art and mesmerized by Victoria’s Secret fashion shows, Kuti had decided early on that she wanted to be a part of that glamorous world she saw on the television. And she made it, eventually landing … Read More


Aubade Sheer Emotion Collection of bras, panties and garter belt for Spring 2025 as featured on Lingerie BriefsSheer Emotion, Aubade’s new permanent collection for Spring 2025 previews this month at Curve New York. Inspired by French Haute Couture and the creative genius of Yves Saint Laurent, Sheer Emotion reinforces the powerful effect of transparency on the female form. Influenced by the YSL credo that “LIGHTNESS allows women to assert their bodies with pride and insolence”, this is lingerie that “plays on revealing the skin… with a new … Read More


Simone Pérèle previews Spring Summer 25 newe core shapewear collection "Story" including High Waist Shaper Brief, Control Brief, and Shaper Bodysuit. High Waist Shaper Thong, Shaper Shorts and Shaper Panty BodysuitSimone Pérèle is thrilled to unveil “Story,” their innovative Spring/Summer 2025 core collection. This invisible shapewear line is designed to slim, sculpt, and shape a woman’s body with unparalleled comfort and elegance.

Building upon the success of Simone Pérèle’s Subtile shaping collection and Essentiel second-skin line, “Story” takes invisible support to new heights. Each piece features clean-cut finishes and medium-level support, crafted from the most luxurious Italian shaping knitted fabric … Read More


Parfait Lingerie Lux Luxury bra and panty collection as featured on Lingerie Briefs

Uplifting!  That’s the best way to define the LUXLACY Collection and the new Simplicity seamless bra from Parfait Lingerie previewing here. True to the Parfait mission, these bras and panties deliver comfort, support, value and style to full busted women ranging 32-40, C-H cups and S-3X panties. We’re pleased to have them back in our Partner Spotlight.

Parfait Lingerie Lux Luxury bra and panty collection as featured on Lingerie BriefsLUXLACY is a three bra, three panties offer. The lace lightweight contour shape … Read More


By DANA DONOFREE

AnaOno bras for Mastectomy, Lumpectomy, Implants, Unilateral, Flat chests as featured on Lingerie Briefs

At AnaOno, we believe that every chest is unique and deserves intimate apparel that provides comfort, support, and style. Our mission is to revolutionize the world of intimates by creating designs that cater to all breast and chest types, with a special focus on those affected by breast cancer. In the United States alone, nearly 300,000 women will be diagnosed with breast cancer this year, adding … Read More


Preview Lise Charmel Spring/ Summer 2025 Swimwear Collection as featured on Lingerie BriefsSwim with style and lounge in luxury in Lise Charmel’s Spring/ Summer 2025 Swimwear Collection. It’s hard to wrap one’s mind around the sheer breadth of this offering. In this expose, we have culled through fourteen groups to showcase six ranges of swimwear that are resort, beach and pool ready. Once again Lise Charmel extrapolates their signature bra and panty shapes to create a plethora of choices; mix and match … Read More


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