All posts by

Ellen Lewis

The Very Good Bra as featured on Lingerie Briefs - photographed by Carlotta Moye Model: Robyn Lawley Make Up: Wayne Chick

Credits: Robyn Lawley – model, Carlotta Moye – photographer, Wayne Chick – makeup

By ESTELLE PULESTON

Created in Australia by Stephanie Devine, The Very Good Bra is a very good bra brand indeed: a completely plastic-free bra, available in ‘proper’ bra sizes up to US H cups.

In 2006, while working in a completely unrelated industry, Devine was diagnosed with breast cancer. Wanting to switch to wirefree, natural-fiber bras, she … Read More


By ELLEN LEWIS

Cafe Lise Charmel at Le Bon Marche Paris France Paris Paris exhibition as featured on Lingerie Briefs

The first place I visit every time I go to Paris on a business trip is Le Bon Marché, the iconic French department store. It is, in my opinion, the centerpiece of fashion excellence. Of course, my initial stop is the Lingerie department where, over the years, I have found inspiration that fortifies my perspective on the Intimate Apparel industry. But it is more than that. … Read More


By ELLEN LEWISPluto Cozy Robes and Loungeweaer as featured on Lingerie BriefsThe best explanation I can give as to why I am so enamored by Pluto’s Winter loungewear assortment is ‘sumptuous simplicity’.  Velvety smooth and soft knit fabrics envelop the body with a comfy coziness. And yet, these styles are incredibly lightweight. Tailored to the highest standards, they are at the pinnacle of quality and class.

Pluto Cozy Robes and Loungeweaer as featured on Lingerie Briefs

A few years ago, I was gifted a Pluto robe whose design … Read More


Natori Ashley collection as featured on Lingerie BriefsSome months ago, I was having drinks with Josie Natori when she challenged me to find a new way of defining lingerie or more specifically, its alias, Intimate Apparel. I haven’t landed on a perfect moniker yet, but I can say, without hesitation, that the Natori Fall 2024 Edit Collections completely captures the narrative behind the term. Arriving soon, here is a preview.

Natori Luna collection as featured on Lingerie BriefsComfortable, Casual, Chic best describes these three … Read More


Latte Love pajamas in cotton modal as featured on Lingerie Briefs

The weather is turning as summer yields to fall. Here in the Northeastern USA, we’re having perfect 70-degree sunny days, but the nights are getting chilly. The LATTELOVE™ transitional pajama collection is the perfect sleepwear remedy. Designed in soft, supple, fabrics constructed with a combination of recycled and natural fibers, the brand’s eye on sustainability continues to be Latte Love’s focus. Following the company’s mantra of ‘Conscious Comfort’, these styles … Read More


By ESTELLE PULESTONHartiSWIM designed by Tessa Hartman and artist Harti as featured on Lingerie Briefs

Founded in 2022, HartiSWIM is a swimwear and lifestyle brand that’s all about storytelling, self-expression, and dressing up for the beach. It was created by Tessa Hartmann – a fashion industry veteran with almost 30 years’ experience in PR and branding – and her two daughters, and is based around the works of her artist husband, Harti.

HartiSWIM designed by Tessa Hartman and artist Harti as featured on Lingerie Briefs

A fan of circa 1990s Moschino with its statement pop … Read More


Aubade Lingerie Spring 2025 Collection as featured on Lingerie Briefs

Aubade Paris previews a dazzling banquet of sunny colors and sultry shapes for Spring 2025. A flamboyant lingerie landscape will begin delivery in November 2024. Featured here are nine Aubade stories capturing the seductive design aesthetic of this quintessential French brand. Elegance, luxury and eco-conscious materials are combined with floral motifs, multi-thread embroideries, Leavers laces, pearlescence effects and jeweled details to create a brilliant multicultural richness. Whether women are seeking … Read More


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