This week Alison explores the unique French lingerie aesthetic so aptly captured in the collections of Madame Aime; luxury luxury intimates defined by a contemporary lifestyle . READ and SEE more here… Read More
By ALISON CONNOLLY

Madame Aime is a luxury lingerie brand that beautifully captures a subtle, refined elegance in each of its designs. The label, founded in 2014, playfully takes on the persona of “Madame Aime” who lives in a world where she creates her own version of the feminine ideal. The ideal being someone who wants fashion and beauty to be a constant in her innerwear and outerwear, someone who … Read More

I have a love-hate relationship with Facebook. When it launched during my son’s freshmen year in college, I found the concept intriguing. I am a huge proponent of communication as a tool. It opens many vistas, but then Facebook exploded. To me, it was teaching a whole generation the wrong definition of sharing long before they could possibly grasp the ramifications of over exposure on the internet. But, like all … Read More

I discovered a new brand at Curvexpo NY last week, mainly because Easton International now representing them in the USA, insisted I take a look. Thank goodness I usually listen to them. Bluebella, the UK based lingerie company founded in 2005 by Emily Bendell, represents everything we, at Lingerie Briefs, hope for in our quest to support women’s self-esteem. Girls deserve to compete on equal levels without ever compromising … Read More
This week our Gallery curator, Alison Connolly, has opted to showcase her newest design discoveries in our our Bridal Briefs column. The ephemeral beauty of both Valentine NYC Lingerie and Serène Intimates are this week’s subject matter. READ and SEE more here… Read More
By ALISON CONNOLLY

The best days for a blogger are when you discover a brand that makes you want to write about it RIGHT THIS INSTANT. You are instantly smitten, and need to share your discoveries with the rest of the world. I was fortunate to get struck with inspiration from two distinct brands, both of which recently released a bridal collection: Valentine NYC and Serène Intimates. Granted, their … Read More
Marlies Dekkers
Fashion ideas come from so many different places and how they inform design is what makes the creative process so interesting. Sometimes, it’s all about the message. There are so many mainstay businesses that are critical to the retail experience. They are the margin builders. But new direction can keep these essentials fresh. Again, I must reiterate that I did not see the entire market offer at Curve … Read More

