All posts by

Ellen Lewis

By Kim Caldwell

Tasteful-ways-to-show-or-hide-your-bra-straps-hurray-kimmay

Hurray! I’m so excited because today I’m sharing my very first video episode of Hurray for Lingerie! In the premiere episode, I explore a few of the most popular bra styles from Marie Jo and their convertible or decorative straps. In all of my years of working in the lingerie world, I’ve never tried a Marie Jo bra. Can you believe it? So I was thrilled … Read More


tulle-brides

I love ballet, lingerie and wedding regalia. I can’t dance, don’t indulge in elaborate intimates and did not walk down an aisle when I married my husband.  But that doesn’t obliterate my love of lace and the artistic bridal landscape that is shaped by the fine honeycomb net known as tulle.  Dating back to the 1700’s and gaining notoriety with the wedding of Queen Victoria in 1840, this is the … Read More


Zimmerli of Switzerland underwear on Lingerie Briefs

It has been an interesting week in the cultural cauldron of American Celebrity worship.  Kim Kardashian and Kanye West were married in a $12 million (so it is told) wedding extravaganza that certainly met the expectations of the fan base that feeds their fantasy machine.  Here in the USA where freedom of press allows for the potential of so many meaningful stories, is this the best we can do?  I … Read More


By Jennifer Cermak

Jamaica---private-pool

As I am sitting under a veranda on the hillside in Jamaica, I begin to wish I did not have tan lines. Yes, I could forgo the swimsuit and tan a-la-nude but alas, the staff and other guests may not appreciate my personal confidence. So I begin to think of Strapless swimwear as I wish I would of prepared to do some sunning strapless myself.

Nani Nalu’s … Read More


Everyone knows that exercise is critical to longevity.  But no one told me that my sport of choice in my 60’s would be shadowing a 15 month old human powerhouse.  Spending the past month caring for my grandson has proven that one is never too old to hang from the rafters, defy gravity, run sprints or jump hurdles.  Never mind yoga, horseback riding or the gym.  If I am not … Read More


By Ali Cudby

Everyone knows the three most important rules about retail real estate – Location, location, location.

In today’s retail environment, a business’s location means much more than just its address. In fact, a business may not have a physical address at all.

Every lingerie business, whether bricks-and-mortar or virtual, has a footprint for communicating with its customers. The deeper, the better in a retail world in which more … Read More


cabo_wedding_photographer_03

I promise this is my last diatribe about Cabo luxury. But, I watched a sunset wedding awhile back on the beach in San Lucas, and couldn’t resist the bridal lingerie insights.  Something about the laissez-faire approach and the provocative intimacy of this simple affair staged in such a lush setting reminded me of the essence of the Maison Lejaby profile.  Sophisticated and casual, wholly artistic with a touch of eccentricity,  … Read More


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