My first encounter with the essence of the La Perla brand happened during my Macy days when, on a business trip to Italy, my market rep, Gianna, took me to visit this company’s then family owned factory located in Bologna. It is here where I witnessed firsthand the intricate and time consuming handwork required to perfectly position and delicately sew the exquisitely designed Leavers laces and embroidered tulle pieces that … Read More
By Ali Cudby
Since joining the lingerie industry, I’ve always gone to the Curve trade shows in the US, but I hadn’t managed to visit ILS, the International Lingerie Show – until now. I wasn’t sure what to expect from my maiden voyage to ILS. I was told it was the “sexier” side of the lingerie industry, and that I would see more adult toys than I knew existed.
When … Read More
Here’s a bit of trivia that appears to be more and more relevant lately in the bra market: Canadians have been proffering wire free bras for years now. Why? Rumor has it that they believe there is a direct correlation between breast health and the wire worn so close to the source. I, for one, do not buy it. But it might be why it took a Montreal based company, … Read More
One might think that a petite woman has no wedding dress woes. But perfection matters to every bride. Remember that this woman has a small frame and enhancing her assets is part of the presentation. The Little Bra Company caters to a woman who wants to make the best of what she has. Here the Sascha strapless and the Lucia blue lined lace overlay padded push up promise smooth, supportive … Read More
By Kim Caldwell
Hurray! It’s wedding season, and that means I’m helping a lot of women find the perfect bra for their bridal gown, bridesmaid dress, mother-of-the-whoever frock and wedding attendee attire. Everyone needs supportive bras for their outfits!
And that includes my lovely cousin who is getting married this summer. She sent me a Facebook message asking for bra help, and her question is a very common one:
Hey … Read More
Submitted by Bekah Anderson, owner of The Fitting Room in Grayslake, Illinois
After stumbling upon a part-time job at a lingerie boutique in 2006, I almost instantly fell in love with doing bra fittings. At the time, I hadn’t thought it would turn into a career… but I quickly found a deep passion for helping women feel beautiful and confident in their own skin. 6 ½ years later, I opened … Read More
The minute I met Michelle Metens, owner and designer of Dollhouse Bettie, at Curve NY, I knew I was speaking to a merchandising soul mate. Even ensconced in a wheelchair and in some serious pain; she broke her leg while setting up the show, Michelle was determined to make sure I understood her mission. Deferring to reality, I convinced her that we would wait until after surgery to chat. … Read More