By Cristina Casciano-King
With Halloween approaching finding the perfect hosiery accent to your Halloween Costume leaves you with a ton of Leg Avenue Options, and for most that is the only brand people will consider to dress up as a sexy school girl, a sultry clown, or a foxy fairy tale character or even a sexy witch…
But, why should Halloween be the only time you take bold choices with … Read More
In her column, Intimate Insider, Tomima Edmark tells us about the opportunities emerging in the Men’s Underwear business. No more “tighty whities”.
Ladies, do you buy underwear for the man in your life? According to market research, you probably do. Roughly two-thirds of men’s underwear is selected and purchased by women. . . . .READ MORE
Submitted by Judith Fine, owner of Gazebo in Northhampton, Massachusetts
Gazebo started in 1978 after I had been designing nontraditional bridal gowns from my home for several years. At Gazebo’s beginning, every item was made by me using silks and vintage laces. The late 70’s were the beginning of lingerie’s resurgence We had finished burning our bras and were now embracing our femininity. I was also wholesaling my own designs … Read More
By Tomima Edmark
Ladies, do you buy underwear for the man in your life? According to market research, you probably do. Roughly two-thirds of men’s underwear is selected and purchased by women. The large number of women shopping at HisRoom.com bears this out. The fact is far more of us are buying underwear for them than they are for themselves.
I remember a survey a few years ago with some … Read More
Once in awhile I discover a new product that I just think is really cool, so I break my “wait and see” rules, because as per Katharine Hepburn, why miss all the fun. I met entrepreneur Maureen Shara when I walked by her booth at Curve and was blindsided by her beautiful robes. They are so artfully conceived, a juxtaposition of color and print that combines to make a very … Read More
By Ali Cudby
So far in this lingerie branding series, we’ve looked at Lingerie Briefs and online retailer, Secrets In Lace. Now we are asking; What happens when you want to expand your lingerie brand?
It’s important to be strategic when considering expansion. There’s plenty of upside – new market, new customers, and dreaming about the ka-ching dropping to the bottom line. On the flip side, getting expansion wrong can … Read More
By Adrine Bimanand
We love our Swarovski bling details here at Creative Touch! So, when it came down to creating something luxurious and one-of-a-kind for our brides, we went all out! Complementing the delicate white lace of the gorgeous bra and garter belt set from Andres Sarda, our custom Swarovski crystal brooches added the perfect amount of glam for this luxurious bridal lingerie look.
A sweet french lace and Swarovski … Read More