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Cabo Swimwear Via Medano Beach

June 16, 2017

If you are reading this today, I have landed at JFK, motored back to my Connecticut home base and begun the transition back into my New York lifestyle. But today, my last in Mexico, I am, as promised earlier this week, at the beach. In Cabo the beach is a true generational melting pot. If one is aware of the swimsuit trends, which I instinctively am, Medano Beach is the perfect observatory.  Beach fashion  runs the gamut from “Who Cares” to “Look at Me”. Generally, I prefer the end of the stretch that is anchored by the well-known Tabasco’s beach bar , Cascadas, a very low key time-share, and a parking lot that is totally accessible.  It’s more of a family scene; lots of Mexicans spend their week-ends in large groups picnicing under umbrellas, their kids in the surf. The attire here tends to lean towards the practical. Beachwear is an assortment of shorts, t-shirts and bathing suits that do their job without a lot of noise. But, if you take a walk down the shoreline towards the famed Mango Deck, space becomes more precious, the music booms louder and everyone in sight seems to be under 30. The beachwear is in another zone and nothing about the atmosphere is serene. On Sunday, after breakfast at Sur Beach House, a stone’s throw from Mango Deck, we decided to stay put for the afternoon. Squeezed between a bevy of tourists, we staked out lounge chairs and an umbrella and ordered margaritas.  The space was tight, the music boomed, conversation and drinks flowed. It definitely was a party; but tomorrow, for my last hurrah, I am going back to Tabascos. And I am bringing my book along with old lady noodle float. Despite my kids teasing, I do not care. I have tasted youth. I intend to relax instead.

Tabascos and Cascadas on Medano

Cascadas on Medano Beach Cabo San Lucas on Lingerie Briefs

Beach Life in Cabo on Lingerie Briefs

Beach Life in Cabo on Lingerie Briefs

Beach Life in Cabo on Lingerie Briefs

Beach Life in Cabo on Lingerie Briefs

Beach Life in Cabo on Lingerie Briefs

Beach Life in Cabo on Lingerie Briefs

Beach Life in Cabo on Lingerie Briefs

Beach Life in Cabo on Lingerie Briefs

Beach Life in Cabo on Lingerie Briefs

Beach Life in Cabo on Lingerie Briefs

Sur Beach House on Medano

Sur Beach House on medano Beach in Cabo on Lingerie Briefs

Two Piece Bathing Suits at Sur on Medano Beach in Cabo on Lingerie Briefs

Pareo and Swimsuit at Sur Beach House in Cabo on Lingerie Briefs

Fashion Swimwear on Medano Beach on Lingerie Briefs

Noodling on Medano Beach on Lingerie Briefs

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High Moments ~ Freya Swimwear

May 16, 2017

By ELLEN LEWIS

Freya Swimwear on Lingerie Briefs

Writing today’s blog presented me with a challenge. I really wanted to due diligence on the Freya Spring 17 swim collection. But since the Eveden brands, of which Freya claims a robust residency, deliver every month; and because I have a personal obsession with visual merchandising, even on-line, I found myself with a choice dilemma. I had to make a decision on what to showcase here, their sleek, solid and stripe swimsuits that appeal to my east coast (New York) taste for black and blue, or the explosion of colors and prints that fit right into the Cabo San Lucas seascape. Medano Beach, one mile from my house, is a destination for families, food, water sports, music, shopping and a modicum of mayhem. Cruise ships, sometimes 2 or 3 at a time anchor in the harbor, tourist tenders running back and forth to the world renowned Marina. People watching is part of the process. Life flows, sometimes enhanced by the all-day happy hours that punctuate the shoreline.  The sun shines brighter here, the air is hotter and the attitude more relaxed. Everyone is in the moment. These bathing suits, a juxtaposition of pattern, hue and comfortable fit segue flawlessly into this seductive culture. Available up to a K cup and XXL bottom, these styles are, for me, the best parable for this place in this time.

Freya Swimwear on Lingerie Briefs

Freya Swimwear on Lingerie Briefs

Freya Swimwear on Lingerie Briefs

Freya Swimwear on Lingerie Briefs

Freya Swimwear on Lingerie Briefs

Freya Swimwear on Lingerie Briefs

Freya Swimwear on Lingerie Briefs

“Why Not Just Live In the Moment, Especially If It Has a Good Beat?” ~Goldie Hawn

 

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LOU Dives In ~2017 Swimwear Launch

April 14, 2017

By ELLEN LEWIS

Helmut Newton 1973 fashion photography on Lingerie BriefsHelmut Newton 1973

I love LOU Lingerie. To me this eponymous brand captures the rhapsody of French lingerie, each piece its own poetic melody. I am thrilled that the design direction has turned back to its heritage for creative inspiration. They have re-birthed their eccentric, modern intimates with their trademark design details. Now, for spring 2017, LOU  brings their unique aesthetic to the swimwear market, launching a collection of luxury bathing suits that are both casual as well as sleek. I chose stripes to tell their story because nothing says comfortable chic quite as well to me. They have been part of the nautical vernacular for time ad infinitum, a critical element of beach fashion. No matter where your swim destination: … Read more

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Fleur of England Resortwear Launches

March 21, 2017

Palm Print two piece bandeau top bathing suit from Fleur of England on Lingerie BriefsFleur of England Swimwear

I flew back to Cabo Saturday night and I am going through a bit of an out of body experience. This is the first time that the transition doesn’t feel like the great escape. I am a bit jet lagged- daylight savings time hasn’t started here yet- and am pretty much in the same frame of mind I left in NY; creatively blocked. For anyone who is a writer, this is not a happy place. Yet, I need to find my mojo, because after 9 years, this blog has become a regularly published entity with a life of its own. Having nurtured 3 children already, I believe that continuity satisfies expectations.

With so many great product ideas recently culled from market … Read more

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The Sun was Shining at Surf Expo ~ Swimwear Trends 2017

February 21, 2017

By KIMBERLY BERGER (Lions Lair Boutique)

Surf Expo 2017 on Lingerie Briefs

Although swimwear isn’t on most people’s minds in the middle of January, that’s exactly what I was thinking about when I attended the Surf Expo in Orlando, Florida last week. The trade show that caters to the Surf industry is attended by a variety of swimwear manufacturers and they were eager to unveil the latest styles delivering March and into the summer months.

Nanette Lepore high neck swimsuits on Lingerie BriefsNanette Lepore

Nanette Lepore high neck swimsuits on Lingerie BriefsNanette Lepore

Models stepped out onto the catwalk with a show of confidence and celebration for styles that the industry carefully introduced the year prior. While 2016 had only tentatively stuck in its pinky toe into the uncertain waters of high necklines and high waists, 2017 is diving into their depths with fortitude. We … Read more

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On Trend ~ Graphic Blue Swimwear

January 27, 2017

Swim Briefs on Lingerie Briefs

I’m in a blue state of mind, but luckily for me, I left the country this week for a winter distraction in Paris. The city is full of hidden treasures like this amazing glass dome in the Printemps Department store. Maybe it inspired this season’s trend in swimwear, blue graphics. For those of you still ensconced in the ice and snow that is swallowing up a good portion of North America right now, it might be a good time to escape to a warmer climate. Blue skies and blue water are a salve for the soul. Maybe that is why blue is such a dominant color. And graphic prints  command an appreciation for abstract thoughts. We are focused here on lingerie brands that have applied Read more

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Swim Briefs

 
 

SWIM BRIEFS
Contributing Authors

 
ELLEN LEWIS
 
KIMBERLY BERGER
 
Ellen Lewis, Publisher of Lingerie Briefs: My merchant’s curiosity has taken me on a swimwear journey from the Miami Swim show to many shops whose robust businesses claim between 10 – 20% generated from swimwear. We began this swim column in order to highlight this potential. My research has led me to a very interesting conclusion: Swimwear is a fit business parallel to Intimates, but Swim stores and Bra Fitting stores approach the process in very different ways. Fit is priority, absolutely, in both venues, but the similarity really stops there.
 
 
Kimberly Berger is the founder/owner of Lion’s Lair Boutique Located in Islamorada in the Florida Keys. Established in 1996, Lion’s Lair Boutique has become paradise for the well-endowed and hard to fit woman. Specializing in larger cup sizes and plus sizes, Lion’s Lair offers the largest selection of cup sized swimwear, lingerie and clothing in the United States, quite possibly the world. Kimberly and her staff were the first to introduce the ‘swim bra’, an underwire garment that is designed to be worn under a tankini shell. The ‘swim bra’ offers the larger cup customer the same support as a bra but is made out of fabrics designed to get wet. Kimberly shared the concept with the designers at Eveden and shortly thereafter Elomi Swimwear was born. Designers from all over the world come to visit and consult with Kimberly and her staff who have truly become the voice of the consumer. It has become a destination store to woman seeking hard to find sizes, and an exceptional shopping experience.