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Beyond the Beach ~ Skin Swim

August 4, 2017

Skin Worldwide Swim on Lingerie Briefs

No one who is breathing today can doubt that we are sailing on winds of change. The shifts in decades of established norms, political and cultural have been seismic in the past few years. This is a good thing, even if adjustment to the impact requires some serious analysis, growing pains and, initially, reluctant acceptance. In fashion, the influence is huge. Just last month at the semi-annual Interfiliere show, Concepts Paris heralded the arrival of “HYBRID classifications:  garments with multiple-end uses that can be worn in different ways and on different occasions.”  Next week in her blog, The Hybridization of Design, Tina Wilson carries the message to the street as she discusses and illustrates the impact of this trend on the Lingerie Market. Retailers and brands aware of this much bigger picture are on the cusp of something big.Skin Worldwide Swim on Lingerie Briefs

Skin Worldwide Ltd. has taken their established mission of “addressing the body” to an entire new level with the launch of their 2017 swim range. Based on their extraordinary success at the recent Cabana show in Miami, Skin Swim has hit a retail nerve. Designed to take a woman “from the beach to dinner, to a work out, or running to take the next flight” this collection tells a story of “swim she can live in”. Adhering to their edgeless, modern and soft lingerie signature, Skin has created refined shapes, some reversible, that integrate seamlessly into a ready wear wardrobe. Constructed in European swim crafted fabrics and produced in a dedicated swimwear factory, these styles offer a spectrum of choices for skimpy to full coverage fit needs. Recognized for their excellence in intimate apparel, buyers dived right in, positioning Skin swimwear as a real player in this category. I, for one, salute their initiative. As consumers blur the lines of once accepted fashion rules, the potential for lingerie brands is enormous. Amalgamated lifestyle dressing is the future and Skin has staked an early claim

Skin Worldwide Swim on Lingerie Briefs

Skin Worldwide Swim on Lingerie Briefs

Skin Worldwide Swim on Lingerie Briefs

Skin Worldwide Swim on Lingerie Briefs

“When the Winds of Change Blow,
Some People Build Walls and Others Build Windmills ” ~ Chinese Proverb

 

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Itsy Bitsy Teeny Weeny Bikini ~ Réard Swimwear

July 24, 2017

By ALISON CONNOLLY

Reard Swimwear on Lingerie Briefs

Here’s a bit of swimwear design trivia for you:  The bikini was invented in Paris by Louis Réard in 1946 following the end of World War II.  At the time, this radical design was intended to reflect the new attitude of women who were feeling liberated and strong following the war.  That brings us to another piece of swimwear trivia: The bikini was named after Bikini Atoll, the test site for the atomic bomb located in the South Pacific.  Needless to say, the reaction to this two-piece design was explosive!  In fact, it marked a definitive shift in the covered-up world of women’s fashions.  It wasn’t long before Hollywood embraced this skin-baring style, and created icons out of the women who wore it (such as Brigitte Bardot, Marilyn Monroe, and Ursula Andress).

All of this is relevant because the Réard name disappeared for decades, only to be brought back with a bang in 2017!  Once again based in Paris, the brand has recently re-launched with every intention of gaining its Hollywood elite status.  The clean, sophisticated lines of this swimwear brand are somewhat reminiscent of Eres Paris, with similar prices too.  But the brand wants to ensure that this is because they use the highest technology fabrics with the utmost attention to detail during each stage of the design, construction and manufacturing process.  If you look at the product specs for any particular swimwear design on their website, you get a sense of this attention toward creating the perfect fit.  Right now the brand designs mainly for the B-D cup customer, but it seems likely that this size selection will increase as the brand continues to grow.  It’s worth taking note that the Réard brand is not just a bikini label, it’s a full swimwear and beachwear line with styles that match a variety of poolside needs!

In the meantime, see the full selection of the new arrivals for this recently re-launched label here: https://www.reard.com/en-us

Reard Swimwear on Lingerie Briefs

Reard Swimwear on Lingerie Briefs

Reard Swimwear on Lingerie Briefs

Reard Swimwear on Lingerie Briefsa tribute to the original Reard bikini (see previous black & white photos)

Reard Swimwear on Lingerie Briefs

Reard Swimwear on Lingerie Briefs

Louis Reard Swimwear on Lingerie Briefs

Louis Reard Swimwear on Lingerie Briefs

Louis Reard Swimwear on Lingerie Briefs

Louis Reard Swimwear on Lingerie Briefs

Louis Reard Swimwear on Lingerie Briefs

Louis Reard Swimwear on Lingerie Briefs

Louis Reard Swimwear on Lingerie Briefs

 

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Jolidon Swim Preview 2018

July 18, 2017

Beaches on Lingerie Briefs

I love the Northeast in the summer. Everything is so green. The contrast with the desert creates real balance to my life. But, it was hot as Hades here this week-end and my air-conditioner broke. So when my husband, who is still in Cabo recounted his glorious day at the beach Saturday, I was not a happy camper. I am pining for that Mexican ocean. No offense, but the Connecticut shoreline, pretty as it is to look at, does not compare. My solution is to immerse myself in beach dreaming by culling through my swimwear files. After all the 2018 Swim season is imminent. The Miami shows begin next week and anyway, I forgot to get my town beach pass. Perhaps the humidity is making … Read more

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Cabo Swimwear Via Medano Beach

June 16, 2017

If you are reading this today, I have landed at JFK, motored back to my Connecticut home base and begun the transition back into my New York lifestyle. But today, my last in Mexico, I am, as promised earlier this week, at the beach. In Cabo the beach is a true generational melting pot. If one is aware of the swimsuit trends, which I instinctively am, Medano Beach is the perfect observatory.  Beach fashion  runs the gamut from “Who Cares” to “Look at Me”. Generally, I prefer the end of the stretch that is anchored by the well-known Tabasco’s beach bar , Cascadas, a very low key time-share, and a parking lot that is totally accessible.  It’s more of a family scene; lots of Mexicans … Read more

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High Moments ~ Freya Swimwear

May 16, 2017

By ELLEN LEWIS

Freya Swimwear on Lingerie Briefs

Writing today’s blog presented me with a challenge. I really wanted to due diligence on the Freya Spring 17 swim collection. But since the Eveden brands, of which Freya claims a robust residency, deliver every month; and because I have a personal obsession with visual merchandising, even on-line, I found myself with a choice dilemma. I had to make a decision on what to showcase here, their sleek, solid and stripe swimsuits that appeal to my east coast (New York) taste for black and blue, or the explosion of colors and prints that fit right into the Cabo San Lucas seascape. Medano Beach, one mile from my house, is a destination for families, food, water sports, music, shopping and a modicum … Read more

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LOU Dives In ~2017 Swimwear Launch

April 14, 2017

By ELLEN LEWIS

Helmut Newton 1973 fashion photography on Lingerie BriefsHelmut Newton 1973

I love LOU Lingerie. To me this eponymous brand captures the rhapsody of French lingerie, each piece its own poetic melody. I am thrilled that the design direction has turned back to its heritage for creative inspiration. They have re-birthed their eccentric, modern intimates with their trademark design details. Now, for spring 2017, LOU  brings their unique aesthetic to the swimwear market, launching a collection of luxury bathing suits that are both casual as well as sleek. I chose stripes to tell their story because nothing says comfortable chic quite as well to me. They have been part of the nautical vernacular for time ad infinitum, a critical element of beach fashion. No matter where your swim destination: … Read more

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Swim Briefs

 
 

SWIM BRIEFS
Contributing Authors

 
ELLEN LEWIS
 
KIMBERLY BERGER
 
Ellen Lewis, Publisher of Lingerie Briefs: My merchant’s curiosity has taken me on a swimwear journey from the Miami Swim show to many shops whose robust businesses claim between 10 – 20% generated from swimwear. We began this swim column in order to highlight this potential. My research has led me to a very interesting conclusion: Swimwear is a fit business parallel to Intimates, but Swim stores and Bra Fitting stores approach the process in very different ways. Fit is priority, absolutely, in both venues, but the similarity really stops there.
 
 
Kimberly Berger is the founder/owner of Lion’s Lair Boutique Located in Islamorada in the Florida Keys. Established in 1996, Lion’s Lair Boutique has become paradise for the well-endowed and hard to fit woman. Specializing in larger cup sizes and plus sizes, Lion’s Lair offers the largest selection of cup sized swimwear, lingerie and clothing in the United States, quite possibly the world. Kimberly and her staff were the first to introduce the ‘swim bra’, an underwire garment that is designed to be worn under a tankini shell. The ‘swim bra’ offers the larger cup customer the same support as a bra but is made out of fabrics designed to get wet. Kimberly shared the concept with the designers at Eveden and shortly thereafter Elomi Swimwear was born. Designers from all over the world come to visit and consult with Kimberly and her staff who have truly become the voice of the consumer. It has become a destination store to woman seeking hard to find sizes, and an exceptional shopping experience.