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The Sun was Shining at Surf Expo ~ Swimwear Trends 2017

February 21, 2017

By KIMBERLY BERGER (Lions Lair Boutique)

Surf Expo 2017 on Lingerie Briefs

Although swimwear isn’t on most people’s minds in the middle of January, that’s exactly what I was thinking about when I attended the Surf Expo in Orlando, Florida last week. The trade show that caters to the Surf industry is attended by a variety of swimwear manufacturers and they were eager to unveil the latest styles delivering March and into the summer months.

Nanette Lepore high neck swimsuits on Lingerie BriefsNanette Lepore

Nanette Lepore high neck swimsuits on Lingerie BriefsNanette Lepore

Models stepped out onto the catwalk with a show of confidence and celebration for styles that the industry carefully introduced the year prior. While 2016 had only tentatively stuck in its pinky toe into the uncertain waters of high necklines and high waists, 2017 is diving into their depths with fortitude. We have discovered that a high neckline adds length to the torso and in doing so, achieves a slimming appearance.  Meanwhile, nostalgic cuts of high waist bottoms offer an air of sophistication, while conveniently concealing any evidence of savory overindulgence’s acquired during the recent holidays. Our desire to look good has surpassed any concern over the possibility of the awkward tan lines that these styles might accidentally provide and thus, designers are now free to express themselves without creative limitations.

Kenneth Cole Swimwear on Lingerie BriefsKenneth Cole

Kenneth Cole and Profile Blush Swimwear on Lingerie BriefsKenneth Cole & Profile Blush

Cut outs, monokinis, straps and extra strings abound. Textured fabrics play an important role, not only in lace and mesh overlays, but in three-dimensional fabrics as well. Ruffles and intricate embroidery offer their romantic influences, particularly on full piece swimsuits, which continue to become more prevalent in most brands.

La Blanca swimwear on Lingerie BriefsLa Blanca

Luli Fama Swimwear on Lingerie BriefsLuli Fama

Carmen Marc Valvo & Kenneth Cole Swimwear on Lingerie BriefsCarmen Marc Valvo & Kenneth Cole

The color palette is saturated with shades of denim blue, cobalt blue and aqua. A variety of warmer hues of oranges, yellows and nudes also thrive. An inclination towards solid and tonal colors is common while in prints, rich floral designs particularly of Asian or African influence pop against black or white backgrounds.  Rose gold enriches and embellishes and working zippers are plentiful. Fringe and tassels provide movement and a sense of freedom and lightheartedness.

La Blanca two piece swimsuits on Lingerie BriefsLa Blanca

Luli Fama fringe swimsuits on Lingerie BriefsLuli Fama

The swimwear industry’s New Year’s Resolution has been spoken with confidence and conviction. 2017 promises to make every women step into the sun with the same confidence and glamour that graced the catwalks at this January’s Surf Expo.

 

 

 

 

 

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On Trend ~ Graphic Blue Swimwear

January 27, 2017

Swim Briefs on Lingerie Briefs

I’m in a blue state of mind, but luckily for me, I left the country this week for a winter distraction in Paris. The city is full of hidden treasures like this amazing glass dome in the Printemps Department store. Maybe it inspired this season’s trend in swimwear, blue graphics. For those of you still ensconced in the ice and snow that is swallowing up a good portion of North America right now, it might be a good time to escape to a warmer climate. Blue skies and blue water are a salve for the soul. Maybe that is why blue is such a dominant color. And graphic prints  command an appreciation for abstract thoughts. We are focused here on lingerie brands that have applied their expertise in fit engineering to bathing suits that are available up K cups. Why not find some respite. For sure, we all need it!

Panache Swimwear on Lingerie BriefsPanache

Empreinte Swimwear on Lingerie BriefsEmpreinte

Prima Donna Swimweawr on Lingerie BriefsPrima Donna

Elomi

Panache Swimwear on Lingerie BriefsPanache

Elomi Swimwear on Lingerie BriefsCurvy Kate

Panache Swimwear on Lingerie BriefsPanache

Freya Swimwear on Lingerie BriefsFreya

Fantasie Swimwear on Lingerie BriefsFantasies

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On Trend ~ Bandeau Swimsuits

December 30, 2016

Lise Charmel swimwear on Lingerie Briefs

Having just returned to the grey, cold countenance of New York in December, it does seem a bit counter-intuitive that today I am circling in on a swimwear trend. But for many northerners, winter is getaway time and in fact, my home base of Cabo is just beginning its peak tourist season. I never truly grasped the impact that beachwear has on the retail market until I began living in Mexico for a good part of the year. Waterside communities where one moves seamlessly from the sand to the supermarket dictate the fashion. Everything is framed by sun, water and blue skies. The beach is an entire school of taste, style and for me, ideas. I would have liked to have photographed strangers in their … Read more

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Blue Horizons ~ Amoressa Swimwear

November 7, 2016

beach in cabo san lucas on Lingerie Briefs

I know that all my Northern based friends and readers are hunkering down into cocooning season, but here in Cabo the auspicious landscape of sky and ocean remains a calm and cool blue. The impact of beachwear on this lifestyle is as ubiquitous as ever in this seaside homestead. I have gotten into the habit of bathing suit watch whenever I am near the water. Except for my desire to not be intrusive, I find myself wanting to ask every other woman I see; why she chose the suit she is wearing. The variety of styles on Medano beach is quite intriguing.

Amoressa back on track one piece swimsuit on Lingerie Briefs

This, by the way, is exactly what Miraclesuit did in order to define the infrastructure of their new bathing suit brand, Amoressa. … Read more

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Empreinte Preview ~ Swim 2017 Collection

October 5, 2016

kiss-menthol-kms
This season, Empreinte is taking its inspiration from the sense of joy and optimism that summer brings. We are riding the wave of that good holiday vibe. We are playing with the codes of femininity. We are shaping, lacing and accessorizing in order to create those visual details that enhance the body and gently define a new and original femininity.

summer

The range of colours inspired by the spectrum of sunlight is radiant! An explosion of citrus colours in delicate shades: Lemon grass, Passion fruit and Mandarin with refreshing floral accents. Menthol, Violet and Cornflower moderate the deep Black and the subtle Mist colour. A complementary Foam White brings an additional touch of freshness, elegance and sophistication to the prints.

The fabrics are flawless. The soft, … Read more

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She Sells Seashell Swimwear ~ Margarita Mermaid

September 11, 2016

By ALISON CONNOLLY

Margarita Mermaid Swimwear on Lingerie Briefs

Admit it, at one point or another in your childhood you fantasized about being a beautiful mermaid.  When I was 7-years-old, I dressed as a sparkling mermaid for Halloween, likely inspired by the hit movie of the time Splash.  My mom and grandma were quite clever creating the costume, using a bright bathing suit of mine as the costume’s base, adding a seashell bra and wrapping my lower torso in green fabric with painted fish scales.  Fast-forward many years later, and once again I am able to dress as a mermaid and it also involves swimwear.  That’s where Margarita Mermaid comes in.  It is a delightfully whimsical brand of swimwear featuring designs inspired by mermaid essentials; seashells, starfish and sparkles.  NYC-based … Read more

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Swim Briefs

 
 

SWIM BRIEFS
Contributing Authors

 
ELLEN LEWIS
 
KIMBERLY BERGER
 
Ellen Lewis, Publisher of Lingerie Briefs: My merchant’s curiosity has taken me on a swimwear journey from the Miami Swim show to many shops whose robust businesses claim between 10 – 20% generated from swimwear. We began this swim column in order to highlight this potential. My research has led me to a very interesting conclusion: Swimwear is a fit business parallel to Intimates, but Swim stores and Bra Fitting stores approach the process in very different ways. Fit is priority, absolutely, in both venues, but the similarity really stops there.
 
 
Kimberly Berger is the founder/owner of Lion’s Lair Boutique Located in Islamorada in the Florida Keys. Established in 1996, Lion’s Lair Boutique has become paradise for the well-endowed and hard to fit woman. Specializing in larger cup sizes and plus sizes, Lion’s Lair offers the largest selection of cup sized swimwear, lingerie and clothing in the United States, quite possibly the world. Kimberly and her staff were the first to introduce the ‘swim bra’, an underwire garment that is designed to be worn under a tankini shell. The ‘swim bra’ offers the larger cup customer the same support as a bra but is made out of fabrics designed to get wet. Kimberly shared the concept with the designers at Eveden and shortly thereafter Elomi Swimwear was born. Designers from all over the world come to visit and consult with Kimberly and her staff who have truly become the voice of the consumer. It has become a destination store to woman seeking hard to find sizes, and an exceptional shopping experience.