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High Moments ~ Freya Swimwear

May 16, 2017

By ELLEN LEWIS

Freya Swimwear on Lingerie Briefs

Writing today’s blog presented me with a challenge. I really wanted to due diligence on the Freya Spring 17 swim collection. But since the Eveden brands, of which Freya claims a robust residency, deliver every month; and because I have a personal obsession with visual merchandising, even on-line, I found myself with a choice dilemma. I had to make a decision on what to showcase here, their sleek, solid and stripe swimsuits that appeal to my east coast (New York) taste for black and blue, or the explosion of colors and prints that fit right into the Cabo San Lucas seascape. Medano Beach, one mile from my house, is a destination for families, food, water sports, music, shopping and a modicum of mayhem. Cruise ships, sometimes 2 or 3 at a time anchor in the harbor, tourist tenders running back and forth to the world renowned Marina. People watching is part of the process. Life flows, sometimes enhanced by the all-day happy hours that punctuate the shoreline.  The sun shines brighter here, the air is hotter and the attitude more relaxed. Everyone is in the moment. These bathing suits, a juxtaposition of pattern, hue and comfortable fit segue flawlessly into this seductive culture. Available up to a K cup and XXL bottom, these styles are, for me, the best parable for this place in this time.

Freya Swimwear on Lingerie Briefs

Freya Swimwear on Lingerie Briefs

Freya Swimwear on Lingerie Briefs

Freya Swimwear on Lingerie Briefs

Freya Swimwear on Lingerie Briefs

Freya Swimwear on Lingerie Briefs

Freya Swimwear on Lingerie Briefs

“Why Not Just Live In the Moment, Especially If It Has a Good Beat?” ~Goldie Hawn

 

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LOU Dives In ~2017 Swimwear Launch

April 14, 2017

By ELLEN LEWIS

Helmut Newton 1973 fashion photography on Lingerie BriefsHelmut Newton 1973

I love LOU Lingerie. To me this eponymous brand captures the rhapsody of French lingerie, each piece its own poetic melody. I am thrilled that the design direction has turned back to its heritage for creative inspiration. They have re-birthed their eccentric, modern intimates with their trademark design details. Now, for spring 2017, LOU  brings their unique aesthetic to the swimwear market, launching a collection of luxury bathing suits that are both casual as well as sleek. I chose stripes to tell their story because nothing says comfortable chic quite as well to me. They have been part of the nautical vernacular for time ad infinitum, a critical element of beach fashion. No matter where your swim destination: Palm Beach, Biarritz, South Hampton, the Caribbean, here in Cabo; one could go on, stripes make a bold, clean statement, worthy of these styles.

Ralph Lauren Home and Lou Lingerie Istres Swimsuit on Lingerie BRiefs

Back in my better swimwear days, it was the maillot that sang to me; a clean understatement that served its purpose at the beach, in the lake and swimming laps in a pool. These, shown here, are available in S-XXL, and remind me of those simple, beautifully cut suits in soft but resilient fabrics that supported my active water life.  I was never a two piece lover, but LOU’s halter and wired tops; 32-42, B-D cups combined with S-L bikinis or briefs are perfect for the sun seeking traveler.  A stroke of color, a pleasing shape and quiet technicalities; LOU floats back to the top.

Lou Lingerie Istres bikini and Palm Beach scene on Lingerie Briefs

Deauville Maillot bathing suit from Lou Lingerie on Lingerie Briefs

Lou Hayres swim maillot and striped beach tents on Lingerie Briefs

 

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Fleur of England Resortwear Launches

March 21, 2017

Palm Print two piece bandeau top bathing suit from Fleur of England on Lingerie BriefsFleur of England Swimwear

I flew back to Cabo Saturday night and I am going through a bit of an out of body experience. This is the first time that the transition doesn’t feel like the great escape. I am a bit jet lagged- daylight savings time hasn’t started here yet- and am pretty much in the same frame of mind I left in NY; creatively blocked. For anyone who is a writer, this is not a happy place. Yet, I need to find my mojo, because after 9 years, this blog has become a regularly published entity with a life of its own. Having nurtured 3 children already, I believe that continuity satisfies expectations.

With so many great product ideas recently culled from market … Read more

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The Sun was Shining at Surf Expo ~ Swimwear Trends 2017

February 21, 2017

By KIMBERLY BERGER (Lions Lair Boutique)

Surf Expo 2017 on Lingerie Briefs

Although swimwear isn’t on most people’s minds in the middle of January, that’s exactly what I was thinking about when I attended the Surf Expo in Orlando, Florida last week. The trade show that caters to the Surf industry is attended by a variety of swimwear manufacturers and they were eager to unveil the latest styles delivering March and into the summer months.

Nanette Lepore high neck swimsuits on Lingerie BriefsNanette Lepore

Nanette Lepore high neck swimsuits on Lingerie BriefsNanette Lepore

Models stepped out onto the catwalk with a show of confidence and celebration for styles that the industry carefully introduced the year prior. While 2016 had only tentatively stuck in its pinky toe into the uncertain waters of high necklines and high waists, 2017 is diving into their depths with fortitude. We … Read more

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On Trend ~ Graphic Blue Swimwear

January 27, 2017

Swim Briefs on Lingerie Briefs

I’m in a blue state of mind, but luckily for me, I left the country this week for a winter distraction in Paris. The city is full of hidden treasures like this amazing glass dome in the Printemps Department store. Maybe it inspired this season’s trend in swimwear, blue graphics. For those of you still ensconced in the ice and snow that is swallowing up a good portion of North America right now, it might be a good time to escape to a warmer climate. Blue skies and blue water are a salve for the soul. Maybe that is why blue is such a dominant color. And graphic prints  command an appreciation for abstract thoughts. We are focused here on lingerie brands that have applied Read more

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On Trend ~ Bandeau Swimsuits

December 30, 2016

Lise Charmel swimwear on Lingerie Briefs

Having just returned to the grey, cold countenance of New York in December, it does seem a bit counter-intuitive that today I am circling in on a swimwear trend. But for many northerners, winter is getaway time and in fact, my home base of Cabo is just beginning its peak tourist season. I never truly grasped the impact that beachwear has on the retail market until I began living in Mexico for a good part of the year. Waterside communities where one moves seamlessly from the sand to the supermarket dictate the fashion. Everything is framed by sun, water and blue skies. The beach is an entire school of taste, style and for me, ideas. I would have liked to have photographed strangers in their … Read more

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Swim Briefs

 
 

SWIM BRIEFS
Contributing Authors

 
ELLEN LEWIS
 
KIMBERLY BERGER
 
Ellen Lewis, Publisher of Lingerie Briefs: My merchant’s curiosity has taken me on a swimwear journey from the Miami Swim show to many shops whose robust businesses claim between 10 – 20% generated from swimwear. We began this swim column in order to highlight this potential. My research has led me to a very interesting conclusion: Swimwear is a fit business parallel to Intimates, but Swim stores and Bra Fitting stores approach the process in very different ways. Fit is priority, absolutely, in both venues, but the similarity really stops there.
 
 
Kimberly Berger is the founder/owner of Lion’s Lair Boutique Located in Islamorada in the Florida Keys. Established in 1996, Lion’s Lair Boutique has become paradise for the well-endowed and hard to fit woman. Specializing in larger cup sizes and plus sizes, Lion’s Lair offers the largest selection of cup sized swimwear, lingerie and clothing in the United States, quite possibly the world. Kimberly and her staff were the first to introduce the ‘swim bra’, an underwire garment that is designed to be worn under a tankini shell. The ‘swim bra’ offers the larger cup customer the same support as a bra but is made out of fabrics designed to get wet. Kimberly shared the concept with the designers at Eveden and shortly thereafter Elomi Swimwear was born. Designers from all over the world come to visit and consult with Kimberly and her staff who have truly become the voice of the consumer. It has become a destination store to woman seeking hard to find sizes, and an exceptional shopping experience.