All posts by

Ellen Lewis

Pink Wedding Romance

By Adrine Bimanand

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Mimi Holliday Lingerie

There’s nothing more romantic and feminine than a touch of pink on the wedding day. Here are some luxurious details that will prove our point!

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Tic-Tock Couture Florals for Fancy That! Events

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French Lace Garter and Swarovski Crystal Detail by Creative Touch

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Rafi’s Pastry shot by Hilma Photography

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Couture Swarovski Crystal and Tulle Ring Pillow by Creative Touch

 

 … Read More


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As an ex-robe merchant, this category holds a particularly sanguine space in my holiday merchandising soul.  Did you know that 75% of robe business at retail is generated in the 4th quarter?  It’s the perfect gift, not too personal, but personal enough.  A couple of Curve shows ago, I happened across Karen Luu and her exquisite home couture collection.  When it comes to pure unadulterated luxury, there are not … Read More


By Lindsey Borchard

As soon as I told everyone we were expecting, my identity as Lindsey Borchard went out the window and Lindsey “The pregnant” woman became who I was. Then I had James and I became Lindsey the “mom”. He’s six months now and I am just now starting to get my identity back one baby step at a time (No pun intended).

It’s so easy to lose yourself … Read More


Your Bikini Days Are Not Over

By Jennifer Cermak

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We have been hearing reports that tell consumers not to wear bikinis after age 47. What a load of rubbish. I’ll wear one when I am 80! (& I will still be convincing you to wear one!) After all, wearing a bikini is part confidence, part comfort, and part the right suit.

Every day we have a customer say: “I will not wear a bikini unless it … Read More


Anticipation ~ Blush Lingerie

162903711491613784_QN1nXU9g_cI have returned to the East Coast having been catapulted back to reality from paradise.  Clearly the holidays are upon us.  Trees are up, retailers are stocked with X-mas paraphernalia and the race has begun.  Even though all the big stores in Cabo had a similar transformation from Halloween to Christmas, literally in the beginning of November, it’s not easy for a veteran north-easterner to feel the vibe while shopping … Read More


Featured Writer ~ Ali Cudby

space-culture-brandToday, In her column, Retail Briefs, Ali completes her six part series on Branding in a specialty store business.  Beginning the sequence with the significance of defining your mission, she wraps up with the importance of delivering on that vision. READ MORERead More


By Ali Cudby

When it comes to a lingerie boutique – whether a bricks and mortar or online experience – how you present your environment is critically important to your brand.

For many retailers, décor goes a long way to present the brand. A boudoir environment evokes a mood very different from a store with sleek lines and bright colors. Just looking at two stores we examined earlier in this … Read More


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