All posts by

Ellen Lewis

By ELLEN LEWISEvelyn & Bobbie Defy Bra with patented EB Core Technology as featured on Lingerie Briefs

Bree McKeen of Evelyn & Bobbie featured on Lingerie BriefsI was thrilled to discover that Bree McKeen, founder and owner of the Evelyn & Bobbie brand was scheduled to speak in Paris at Jos Berry’s VIP trend presentation. I feel a personal bond to Bree, her staff and the company’s product. They deserve the accolades attributed to them, no “favoritism” involved.

True, I have become a die-hard fan, but my adulation is absolutely built on results. … Read More


By ESTELLE PULESTON

Pip & Pantalaimon Lingerie: The Perfect Blend of Vintage and Modern as featured on Lingerie Briefs

Launched in 2015 by De Montfort graduate Philippa Smith, Pip & Pantalaimon is a fun, heavily retro-inspired lingerie brand made for the modern-day pinup. Contemporary shapewear fabrics come together with iconic vintage silhouettes such as girdles, corselettes and deep garter belts (always with 6 straps!) to create lingerie that has a retro look plus all the benefits of newer fabric technologies.

Pip & Pantalaimon Lingerie: The Perfect Blend of Vintage and Modern as featured on Lingerie Briefs

You’ll also find fan-laced corsets, horizontally … Read More


By Becky Yee & Ellen Lewis

Carol Coelho and Simone Perele as featured in The Winter Bride lingerie photo editorial by Becky Yee on Lingerie Briefs

A few months ago, Becky and I were brainstorming ideas for a bridal lingerie photo editorial. We were searching for an angle that defied the norm. Bingo! The Winter Bride! Why not focus on the empowerment of wizened women. Women that defy the mythology of aging. Women who, later in life, choose to marry and still want beautiful, sensual, and sophisticated lingerie for that … Read More


By ESTELLE PULESTON

Verdant Intimates as featured on Lingerie Briefs

Launched last year, Verdant Intimates is a premium lingerie brand designed for those who want unfussy, easily-wearable lingerie that still makes them feel beautiful and confident.

The founders are Michelle Bergmann and Eleanor Mooney, two Filipina lingerie industry veterans who first met while working together in Soho, where they dreamed of opening up a lingerie boutique together. However, Bergmann says that the designs she saw around her … Read More


By ELLEN LEWIS

Aubade Lingerie featured at Salon de la Lingerie in Paris for F/w 2024 and featured on Lingerie BriefsAubade

If I were to say just one word about the Salon International de la Lingerie, it would be Bodysuits. But of course, there were a few other insights that emerged as I walked the show and touched base at Interfilière. Exquisite Embroideries, Creative Cutouts, Light Laces, Sparkle and Shine, and Compelling Colors. I was intrigued by the abundance of Swimwear at the Fall show, particularly crossover … Read More


By ELLEN LEWIS

Mey Lingerie Fall 2024 collection as seen as Salon de la Lingerie in Paris

Last week, following the Salon de la Lingerie in Paris, I had the unique opportunity to visit the MEY Lingerie headquarters in Altstadt, Germany along with a group of extraordinary women, 8 store owners and their compatriots. (check out the who’s who below). The experience was inspirational and chock full of information that elevates my opinion of the MEY brand, which was already very high. Quoting myself, … Read More


By ELLEN LEWISI have so much respect for AnoOno Lingerie. Luckily for me, I personally don’t have to focus on breast health issues, which is the north star of this innovative brand. For me, it’s about the subject matter, the company’s mission and its fearless leader, Dana Donofree.

AnaOno is not just a mastectomy brand. They pride themselves on being chest health advocates.  Breast health is a multifaceted … Read More


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