All posts by

Ellen Lewis

How To Be A Diva

The world of intimates is constantly evolving, and while consumers may not always be aware of the changes, innovation helps make women’s underpinnings increasingly supportive, comfortable and gorgeous.  Intimate Innovations will look at the enhancing world of lingerie from the perspectives of materials, manufacturing processes and marketing.

Recently, Empreinte’s new Diva line brought innovation to the market through its unique use of materials.  Namely, the Diva line is a seamless … Read More


What Compelled You To Write The Bra Book?

I had a successful career in TV news for several years, but I tired of the daily doom and gloom stories we covered and always yearned for something more positive. In 2006, I started working for a production company in NY covering fashion weeks in NY and Paris and realized that’s what I truly loved. Around that time, I started researching magazines … Read More


The Year of Living Shamelessly

If the past year in lingerie could be summed up in a single word, it would be this: shameless.

It was a transformational year for fashion and for women, and the undiverse – what I call the broad spectrum of cultural, political and social currents that influence lingerie trends – was at the center of everything.

Shameless: it’s a word with damning connotations, often used as an accusation. … Read More


Favorites: Reborn ~ UNDREST

T-shirt by Keep Me

My number one favorite T-shirt has died. It was in the most yummy modal and spandex blend fabric that was cut to drape just perfectly. But even after taking the best care (hand-washing and hang-drying), you can’t fight the aging from wearing it all the time, year after year. Now it’s in archival status, saved only for special occasions to preserve the threads while I continue … Read More


When the kids were very young, I took full advantage of the holidays and kept a chart on the refrigerator door tracking their behavior for Santa Claus.  This worked as a bribery tool for about 3 weeks, during which I made a big drama about Christmas lists and gift potential.  Now they are older and multiple presents have been whittled down to one special package; so satisfying expectations is a … Read More


BRIEF ALERT! Cosabella

This Week’s Intimate Discovery: Established Intimates Company Takes An Innovative Step

Last week I ventured downtown to see the new Cosabella flagship store in New York’s trendy Soho district. After closing their traditional Intimate Apparel showroom, they have designed a crossover milieu where wholesale and retail staff commingles with customers creating instant feedback and easy access.  Signature product statements stand out in a contemporary white space highlighted with textural … Read More


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