By Aimee Guthinger

Sexy, feminine, & uniquely detailed, is this lingerie or swimwear? Perhaps it’s whatever you want it to be! With the boundaries becoming increasingly blurred between ready-to-wear, swimwear, loungewear & intimates I am using the Letarte Swimwear Trunk Show taking place at my store on Cape Cod this week as an opportunity to talk about a modern day phenomena that I refer to as pliant fashion. This is … Read More





I am not quite sure what it is about the bridal business that intrigues me so much. Certainly, it is not the actual event. I was married in City Hall (my choice) to avoid the chaos and fanfare. I think it’s the theatrics, the staging of a dramatic production replete with costumes, scenery and props. The whole drama ignites my inner artist. Like Intimate Apparel, the …