All posts by

Shirley Freeman

Panache Boundless Non-wired Sports Bra featured on Lingerie Briefs

Boundless Non-wired Sports Bra 2026

“High support” is everywhere in activewear, but what does it really mean? And is it actually enough?

Panache Lingerie believes support should deliver confidence, performance, and protection, not vague promises. That’s why they created a science-backed Impact Categorization System*.

The Problem with “High Support”

Most brands define high impact as 63% breast movement reduction. That may work for smaller busts or light workouts, but it … Read More


Anita Care Lotta Lace post-mastectomy bra in new crystal featured on Lingerie BriefsIntroducing the Anita Care Lotta Lace post-mastectomy bra in the soft shade of Crystal in addition to Lotus and Black colorways. Designed to look as good as it feels, this style blends feminine lace detailing with all day comfort.Anita Care Lotta Lace post-mastectomy bra in new crystal featured on Lingerie BriefsAn elegant update to the bestselling Lotta 5769X, this version introduces soft lace accents while maintaining the comfort and simplicity women love. It works beautifully as a post-mastectomy bra and … Read More


By ASI EFROSLiviRae Lingerie's owner Molly Hopkins featured on Lingerie BriefsIn my latest Intimate Talks interview with Molly Hopkins, the owner of LiviRae Lingerie, we explore the heart, history, and vision behind her store. Its motto, “Let us lift you up,” is far more than a tagline. It’s a promise.

Meet Molly Hopkins: The Woman Behind LiviRae’s "Let Us Lift You Up" Movement

In the world of intimate apparel, few boutiques have created a movement as powerful or as heartfelt as LiviRae Lingerie. Founded in Kennesaw, Georgia, it’s … Read More


Wacoal holiday lingerie in Regina Red featured on Lingerie BriefsThis holiday season, Wacoal introduces Regina Red, a meaningful new shade created to honor Regina, their beloved late Fit Expert of more than 20 years. Inspired by her favorite shade, Regina Red is vibrant, festive, and designed to bring a touch of beauty to everyday wear, reflecting the warm, lively spirit she shared with their team. 

Here’s a look at Wacoal’s top styles, now available in this iconic red … Read More


Shadowline Lingerie vintage styles featured on Lingerie BriefsShadowline Lingerie’s vintage-inspired sleepwear and slips deliver that effortless, timeless charm everyone loves. Family-owned since 1914, the brand continues to shine through its three iconic lines: Shadowline®, Velrose®, and Dixie Belle®. Many of their classic pieces are still beloved today, and now a whole new generation is rediscovering the magic of vintage lingerie. With their nostalgic vibe, soft details, and sweet retro silhouettes, these pieces make truly delightful holiday gifts. Read More


Panache Lingerie bestsellers featured on Lingerie BriefsThis festive season, help your customers find pieces that inspire confidence, comfort, glamour, and a little shimmer. These Panache favourites are proven crowd-pleasers… ideal for gifting, self-gifting, and elevating your store’s holiday offering.

Underwear Meets Outerwear – Allure Bodysuit & Ana Bodysuit

Panache Allure and Ana bodysuits featured on Lingerie BriefsSleek, versatile bodysuits continue to be top performers on the shop floor. The Allure Full Cup Bodysuit delivers that “lingerie-as-outerwear” appeal customers are seeking, while the classic Ana Read More


Claire Comfort Underwire Bra and Seamless Brief

Anita’s Claire Collection blends modern elegance with effortless comfort. Each bra features breathable spacer cups that shape beautifully while feeling feather-light. The result is a clean, refined look that stays comfortable all day.

Claire Comfort Underwire Bra

The collection includes a Soft Bra non-wired with Spacer Cups style that feels airy and free. It also offers a Comfort Underwire with Spacer Cups that … Read More


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