Inspired by nature, this month Evelyn & Bobbie’s debuts their latest color, Petal Drift. Capturing the ethereal beauty of flower petals floating on a gentle breeze this creamy new shade is available in three best-selling styles: Beyond, Defy and Evelyn. With its delicate pink undertones, this soft hue embodies the perfect balance of feminine elegance and modern sophistication. It’s a fresh alternative to traditional neutrals while maintaining that effortless versatility … Read More
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By ELLEN LEWIS

Madiva
Italy, the cornerstone of the Renaissance, where art and culture merge into a lifestyle woven together by excellence in craftsmanship. Michelangelo’s sculpture, Brunelleschi’s architecture, and Botticelli’s paintings cohabit with luxury fashion brands like Armani, Prada, and Missoni, all renowned for their timeless elegance. In Italy, the quiet expression of beauty is at the heart of all design. There is so much creativity embedded in the Italian … Read More
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Eloise ~ for your Moments that call for beautiful Lingerie!
A little lace can go a long way – Discover the details of Rosa Faia’s Eloise collection: Contrasting floral lace complemented by fine tulle on the upper cup and straps. Chic polka dot pattern crafted from soft charmeuse in the lower cup and on the sides. An elegant decorative ring with a satin bow at the center completes the overall … Read More
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Lace Racerback Bra
Cool, comfy and charming are the ultimate objectives in choosing your summertime intimates. Good news – Montelle has a great selection of bras that meet all those goals! Here are just a few, that customers especially adore during these hot summer days and nights.
Strapless Bra
Montelle’s ultra soft Strapless Bra features a sleek, minimalist design that makes it an ideal base for your stunning dress or … Read More
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By ESTELLE PULESTON
Launched on April 29th this year, US-based Siren + Sage is a swim brand unlike any other I’ve come across. It’s focused on two-piece sets, but they’re not bikinis. Rather, the idea is that you pick a bikini top and pair it with one of their OverKinis, unique one pieces specifically designed for layering over the bikini top. It’s all the coverage and smoothing of a … Read More
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By DANA DONOFREE

The AnaOno F(-)(.)B is FDA approved and crafted from soft, medical-grade silicone and comes with a fitted cover and storage box featured on Lingerie Briefs
When AnaOno launched over a decade ago, the mission was clear: to design bras that fit the bodies of breast cancer patients, survivors, and thrivers. But it wasn’t just about bras. It was about offering solutions, real and accessible solutions, for the … Read More
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By ELLEN LEWIS
Shirley and I would like to thank all of our readers for their generous support over the last 16 years. We launched Lingerie Briefs in June of 2009. Our mission was to focus on the Intimate Apparel market and celebrate the creativity and merchandising acumen unique to specialty stores. Based on my 40 + years as a lingerie industry merchant, I knew we could bring a rare … Read More