Speaking of amplifying a key item essential, Leonisa’s best-selling Stay-in-Place Slip Short has gone viral on TikTok. Sinch its recent launch in their social media shop this brand bestseller has sold over 9000 units and is still trending strongly. A long standing Leonisa basic, this hi-waisted midthigh shaping short has been recognized by the press multiple times (Forbes, Elle, LA Times & more). Reaching 5-star status, customers respond to the … Read More
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The esteemed Canadian lingerie brand, Fit Fully Yours, is recognized for its outstanding fit and extensive range of sizes, catering to women from AA to M cup sizes. The elegant Ella Moulded Bra, now available in a fresh Dusk Blue shade, complements the existing Soft Beige hue in their latest collection. This incredibly soft, seamless underwire cup is adorned with beautiful embroidery at both the top and bottom, … Read More
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Customers Asked. Natori Responded. Three New Collections take centerstage this Spring in the Natori Lingerie coterie: Bliss Bare, Cloud Comfort and Love Lace.
The Bliss Panty collection has long been a shining star in the Natori constellation. Customers love the Pima cotton comfort and feminine detail found in the French Cut, Girl Brief and Full Brief styles. Now, the brand expands this core assortment adding the Bliss Bare. Why? … Read More
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Fantasie Lingerie launches a rising star this Spring, the Demure Bra. Effortlessly feminine, this full cup style is the essence of the brand’s credo ‘Where Beauty Meets Support’. Developed to accommodate sizes 30-40, D-H cups, it is a technically astute answer to a larger busted woman’s demand for optimum lift and unparalleled comfort.
Inspired by the brand’s bestselling side support frame, this underwire molded non padded bra is engineered with … Read More
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By ASI EFROS“Ms A London is here to change the way the Transfeminine community buys lingerie—and eventually, wider fashion,” said Bok Goodall, a 20-year lingerie industry veteran and creator behind this history-defying brand, in an exclusive interview for Lingerie Briefs magazine.

Q: Can you tell us what motivated you to focus on designing for the Transfeminine community?
A: Having friends in the Trans community, I have often … Read More
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It’s that time of the year again: weddings, proms, garden parties, evening affairs, any celebratory event. The classic conundrum: Do I own the right lingerie for the outfit I want to wear? Dominique’s robust collection of social occasion undergarments answers the call. Renowned for their extensive solution pieces, Dominique Intimates has mastered the market in hourglass shaping styles, low, low and even lower backs, plunge necklines, firm control, and exceptional … Read More
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By ELLEN LEWIS

Shell Belle Couture
Last week, as I watched a wedding on the beach here in San Jose del Cabo, Mexico, I was reminded that the bridal season is nigh. Los Cabos is a wedding destination. These oceanside venues will increase over the next few months. The hotels will host bigger events. At the stable where I ride, horses are readied daily in preparation for carriages carrying brides … Read More