Briefs

By ELLEN LEWIS

Splendid Robes as featured on Lingerie Briefs

I understand as I was writing this (Thursday 11/15) that snow was imminent in New York. I was on the phone all morning with colleagues concerned about flights, commuting and the general disruption from inclement weather that descends on the Northern states just in time to screw up holiday plans. Snow or not, it’s cold outside.  This is the beginning of cocooning season. Even here in Cabo San Lucas, the Mexicans are already in jackets. It’s uncanny to see them bundled up, but this is the beginning of the winter season and I have to admit a cuddly, comfortable Splendid wrap jacket might be a great evening solution, even here, south of the border.

Splendid Robes as featured on Lingerie Briefs

Ever since I saw the Spendid fall/ holiday 2018 loungewear line in New York last spring, I’ve been anxious to write this blog. The robes are amazing!  I smell a holiday best-seller. They … ...Read more


Photographed by STEPHANIE HYNESCommando bodysuit photographed by Stephanie Hynes for Lingerie BriefsCommando

In search of a theme for our holiday lingerie fashion editorial, Stephanie and I wanted to stay true to our creative aesthetic. How classic is the Nutcracker Suite! I suggested a story about the intimate world in which the dancers live while they are backstage in rehearsal and during the performance. Thirty two brands contributed to this visual panorama of exquisite intimates photographed to capture the symbiotic relationship between lingerie and the ballet. Our principal model, Laura Hess, is a former prima ballerina and has performed in The Nutcracker. She is joined by other professional dancers. The logistics of this shoot proved challenging as we lost our initial stage venue on the East Coast and were forced to move to Minneapolis for the final work. But in her inimitable way, Stephanie pulled it off. This is our gift to our readers and our brands for … ...Read more


By ELLEN LEWIS

Simone Perele 1948 Collection as featured on Lingerie Briefs

Yesterday, I watched the new documentary on Netflix, “Feminists: What Were They Thinking?”. It stirred some hardcore memories of the culture in which I came of age. It is set in the 1970’s when powerful female voices emerged to rally the call for social equality. The story centers on Cynthia MacAdam’s book, Emergence, her photography of women who have been instrumental in the struggle for Women’s Rights. These images portray women who felt the freedom to be what they were. Constrained by a “Mad Men” culture, they discuss the challenges confronted as they went for broke to claim their own sense of self. While I was watching the broadcast, I thought, there have been women on this slow walk to liberation for decades before this particular story began. These were individuals, like those featured in this film, who sought to provide a way to empower women. Of … ...Read more


By ELLEN LEWIS

Prima Donna Baboushka collection on Lingerie Briefs

When Prima Donna first told me that they wanted to show me the new Baboushka intimates collection, I thought “really”?  This name (an alternate spelling for the Russian babushka) literally means grandmother. Growing up in a relatively Jewish neighborhood with more than my share, including myself, of Russian descendants, I must say, beautiful luxury lingerie is not the first thing that came to my mind when I heard this word. More like Fiddler on the Roof, wooden nesting dolls or my gray haired Grammy in her dark shapeless shift anchored by a long line bra with 16 hooks on the back. Overtime, babushka has come to refer (in certain circles) to the utilitarian scarf worn by peasant women. How does a luxury brand whose reputation for beautifully appointed foundations and excellence in large breast fit, arrive at this appellation?

Prima Donna Baboushka collection on Lingerie Briefs

And then I saw the actual bras and … ...Read more


By ELLEN LEWIS

There are lots of buzz words driving the market right now: body positivity, sustainability, and transparency to name a few. These are movements perpetrated by the modern consumer that are substantially shifting retail culture. Magnified by the pervasiveness of social media, one can’t ignore these themes percolating in today’s culture. It’s a call to arms about our perspective on humanity, the climate and ultimately our planet. Brands have begun to address these issues and take a stand. Some of this is a marketing ploy. After all, we live in a capitalist state. Frankly, how we communicate the message is less important then why. In this tell all environment, powered by the internet, there are indie companies, startups on a quest, that are growing because they are fueling the Millennial/ Gen Z obsession with all aspects of product clarity.

At Lingerie Briefs, we respect this, but also understand … ...Read more


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