Briefs

Body Chains

By LINDA DYETT

Livy Body chains as featured on Lingerie Briefs

I’m besotted lately with chains—jewelry chains–not just slung around the neck, but draping, crossing, crisscrossing, cascading, and dipping down the body. We’re seeing them in gold, silver, brass, studded with charms and gems.

There’s something mesmerizing about this jewelry. Not only does it glorify our curves and silhouettes, but placed on the collarbone area, the shoulders, the decollete, the midriff, the back generally, and the vertebrae in particular, it shifts our perspective about which body parts can be beautiful, which have a voluptuous quotient.… Read More


On Gossamer's New Next to Nothing Triangle Bralette as featured on Lingerie Briefs

Destined to be an On Gossamer fan favorite the light as air, Next to Nothing Triangle Bralette delivers its debut performance this season. True to the brand ethos of ultra-comfortable, weightless underwear, this over the head style is engineered in a silky-smooth micro-fiber combined with a soft breathable mesh. Constructed with 2-ply triangle cups, a delicate mesh jacquard bottom elastic band, and adjustable straps this bralette provides a soft supportive fit for sizes S-XL.

On Gossamer's New Next to Nothing Triangle Bralette as featured on Lingerie Briefs

On Gossamer's New Next to Nothing Triangle Bralette as featured on Lingerie Briefs

On Gossamer's New Next to Nothing Triangle Bralette as featured on Lingerie Briefs

See More On Gossamer Collections in Their SpotlightRead More


By ELLEN LEWISmey lingerie as featured on Lingerie Briefs

I am very excited to introduce our newest Spotlight Partner, Mey. Ever since I first saw this charismatic intimate apparel collection at Curve, I have been mesmerized by their merchandising acumen. Their integration of every facet of lingerie into a lifestyle vision is mesmerizing. Using coordinated colors and prints, Mey delivers 8 dynamic deliveries per year that flow together flawlessly. Within each product category are Never Out of Stock basics which enable the retailer’s fast replenishment and margin growth.

mey lingerie as featured on Lingerie Briefs

Founded in Germany in 1928, it remains a family-owned business now managed by 3rd and 4th generation members.… Read More


By ELLEN LEWISKilobrava X Forty Winks exclusive botanical pajama as featured on Lingerie Briefs

My first encounter with Forty Winks located in Cambridge Massachusetts was when I visited my son during his college tenure in Boston. I hadn’t met owners Meredith Amenkhienan or Rachel Wentworth at the time, but it was immediately clear that they had a lingerie retail gold mine at their fingertips. Positioned in Harvard Square, the store embraces all the cardinal rules upon which my own career was weaned: location, location, location. They have managed, very successfully to not only create a joyful shopping environment for their customers but also to interface that experience with a very dynamic e-commerce site.… Read More


By ELLEN LEWIS

A few weeks ago, I saw this PJ Harlow® image posted on social media and had an Ah Ha merchandising moment which I shared with owner and founder Tina McMillan. PJ Harlow® has always catered to brides. Just scroll through their Instagram and the bridal message appears. But, and it’s an important But, nowhere was there a coordinated statement of the power of the PJ Harlow® bridal products. Consider the bridal shower, the bridesmaids’ gifts, the bridal party preparations, and the bride herself.… Read More


Skarlett Blue Entice Full Cup bra to H cup as featured on Lingerie Briefs

I’ve been writing about Skarlett Blue Lingerie for the past 7 years, practically since its launch in 2014. The brand, rooted in the extraordinary technical bra fitting expertise of their mother company, Dana-Co, continues its ascent in the intimate’s market, unabated, even by the Pandemic. The collective creative approach executed by its diverse all female design team contributes to the design excellence manifest in the established collections that now define the Skarlett Blue aesthetic.

Skarlett Blue Entice Full Cup bra to H cup as featured on Lingerie Briefs

I’ve highlighted the brand’s careful approach to line building before. This month, once again, they are extending a bestselling style to full cup status with the expansion of the top selling Entice non-padded underwire bra to an H cup.Read More


Fit Fully Yours SERENA in Canyon Rose featured on Lingerie BriefsThe color canyon rose is a ‘WOW” success story in the Fit Fully Yours Elise collection. Now, this rich, delightful hue will be launched on the best-selling Serena bra and panty arriving in May. This gorgeous shade has been lauded by retailers for its shape enhancing effect and retailers say fans are eagerly waiting to add this color to their lingerie wardrobe.  The Fit Fully Yours brand is extremely popular with specialty stores and their customers due to their emphasis on amazing fit – especially for larger cup gals… plus they offer an extensive variety of styles, colors and sizes.… Read More


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