Briefs

Montelle Contouré Smoothing Bodysuit - wear your own bra - featured on Lingerie BriefsAfter two years of development, Montelle proudly unveils CONTOURÉ, a modern lingerie collection designed to smooth, support, and move with you. Created for today’s woman, the CONTOURÉ Minimizer Bra combines innovative molded lace cup technology with a sleek, contemporary aesthetic.

From Montelle’s Designers ~

“The new collection features a range of modern, high-demand lingerie pieces designed with both comfort and style in mind. Highlights include the minimizing bra with

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By Dana Donofree, Founder of AnaOno

Dana Donofree writes about Breast Health and how it intersects with another area of medicine that isn't discussed nearly enough: plastic surgery as featured on Lingerie BriefsFor many women, conversations about breast health begin with mammograms and self-exams. But increasingly, breast health intersects with another area of medicine that isn’t discussed nearly enough: plastic surgery.

Whether it’s a breast reduction to relieve years of back pain, reconstruction after cancer, implant removal, or gender-affirming top surgery, more people are making decisions about their breasts than ever before. Yet despite advances in … Read More


By ASI EFROSSharleen Ernster’s Journey from Victoria’s Secret - featured on Lingerie Briefs

During our Intimate Talks conversation, Sharleen Ernster, a former EVP at Victoria’s Secret and founder of the intimate apparel brand ‘We Are HAH’, shares a story that felt both deeply personal and strikingly relevant to where the industry finds itself today.

Sharleen Ernster: From Victoria’s Secret to Sustainable Fashion | Intimate Talks Interview

There are people in the intimate apparel industry whose careers follow a predictable path. And then there are women like Sharleen — visionaries … Read More


Wacoal Sydney Sport Underwire Bra featured on Lingerie BriefsWarm-weather dressing starts with the right foundation, and Wacoal’s summer-ready bras are designed to deliver comfort, support, and versatility through every heat wave, getaway, and special occasion. From breathable spacer fabrics and moisture-wicking performance styles to lightweight lift and strapless solutions, these bras combine innovative design with all-day wearability. Whether you’re heading to a workout, slipping into a breezy tank dress, or simply looking for cooler everyday comfort, these standout … Read More


Panache Ottilie collection featured on Lingerie BriefsPanache Lingerie celebrates the beauty of florals with collections that blend romance, confidence, and exceptional support. From delicate embroidery to bold floral prints, each style captures the fresh energy of spring and summer in its own unique way.

OttiliePanache Ottilie collection featured on Lingerie Briefs

Like wildflowers at sunrise, Ottilie brings softness and charm to the season. Presented in a dreamy dusky blue, this balcony bra features delicate bow embroidery accented with sweet heart and flower … Read More


By ELLEN LEWIS

Elomi Matilda bra in Lunar Blue featured on Lingerie BriefsLet’s talk about that one bra. You know the one, the holy grail in your top drawer that delivers flawless shape, unstoppable lift, and comfort that actually lasts until bedtime. For so many of us in the fuller-bust community, that MVP is none other than the iconic Elomi Matilda plunge.

Well, get ready to fall in love all over again.

This season, Matilda arrives in a … Read More


By MOLLY JAYNECurve Montreal (7/12-7/13) and Curve New York (8/2- 8/4) Lingerie Trade Shows as featured om Lingerie Briefs As Curve Montréal and Curve New York approach, the mood surrounding this summer’s market season feels noticeably more focused.
Across intimates and swim, brands are arriving with sharper storytelling, more intentional assortments, and a stronger awareness of how product needs to resonate both digitally and in-store. Conversations surrounding visibility, customer loyalty, community-building, and retail growth continue to shape the atmosphere heading into the season.

Curve Montréal returns … Read More


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