Briefs

By ELLEN LEWIS

Camille Roucher as featured on Lingerie Briefs: photographer :arthur hubert Le grand : model angela reiCamille Roucher

There are major transitions happening in the Intimate’s industry at the moment. New concepts are changing design and development perspective and how we sell. One of the most important shifts is the growing power of indie brands and the way they choose to do business. Because of social media, young independent designers have found a voice. But can they sustain it financially? This question has … Read More


By ELLEN LEWIS

Violet & Wren on Lingerie Briefs

The British may be picking their way through a political minefield at the moment, but that hasn’t stopped their creative spirit. Still kitschy and unabashedly eclectic, there are always cool items of lingerie design interest at the Paris shows. (More from Salon International de la Lingerie next week) Today, I am focused on the private Paris appointment  scene where more and more brands are pooling their resources … Read More


Bonjour from Paris, France! Stephanie Hynes and I are out and about shopping the stores, meeting with some very talented Indie Designers and photographing some spectacular French designs. Tomorrow the Salon International de Lingerie begins. We’re packed with appointments and events. We’ll be reporting back upon our return. Stay tuned! Here are some ‘postcards’ Stephanie shot of our day yesterday in Paris.  Au revoir… Ellen

Camille Roucher Lingerie - Paris, featured on Lingerie BriefsCamille Roucher

Aubade Lingerie - Paris, featured on Lingerie BriefsAubade

Oysters at La Coupole in Paris - Ellen LewisOysters at Read More


By ELLEN LEWIS

Harmony: The arrangement of parallel texts to form one exquisite narrative. Do we not aspire to this in our relationships, our careers, our homes and ultimately marriage? It’s the melding of many components that factor into our daily lives in order to rise above the noise and find equilibrium. It is the desire to be carried to a higher level of well-being. This is true beauty; a … Read More


Samantha Chang Pops Up!

By ELLEN LEWIS

windows at La Petite Coquette in NYC for Samantha Chang Pop-Up store

It’s quite serendipitous that I received an article in my in box today from The Robin Report entitled “Retail’s Third Wave Phenomenon”.  It’s about the concept of ‘Pop Ups’, the very subject I intended to write about today. Of course, it’s Robin Lewis’ take on the case, with a deep dive into the macro analysis of a changing consumer market. It focuses on the big guys, Amazon, … Read More


By ELLEN LEWIS

Hanro of Switzerland Valea Collection on Lingerie Briefs

My daughter got engaged this week. The ring is exquisite; a near perfect princess cut diamond set in white gold. It is a breath of light on her delicate fingers, artist’s fingers, sentient and fertile. I know this ring thing is a tradition, and an important symbol with deep meaning to those who imbibe. Personally,  I never had an engagement ring. I just never really wanted one. … Read More


By ELLEN LEWIS

MIMÌ À LA MER swimwear as featured on Lingerie BriefsMIMI A LA MER 

Anyone who knows me knows that I have this thing with stripes. I don’t wear them, but they have a strong presence in my home, particularly in Mexico where vivid color and pattern melding just works. It’s no surprise, then, that I notice them everywhere on the swimwear scene for 2019. Cabana stripes, pinstripes, border stripes, curvy stripes, vertical, horizontal and perpendicular. … Read More


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