Today, I introduce our new Bridal Briefs blogger, Adrine Bimanand, entrepreneur and design spirit behind her very own online wedding business.
Adrine and I met in August while she was working the Absolutely Lingerie Booth at Curve NY. In the process of culling through the Mimi Holliday and Valery lines in search of great bridal lingerie styles, Adrine happened to mention her online luxury bridal accessory business, Creative Touch and … Read More
Many years ago, in a lifestyle far far away, before I had a custom made body by baby(s), I spent time sculling through the intimates market looking for product ideas and partners that would work with the challenge that we, at Macy’s, had been given to develop great brands. The lingerie market back then, dare I give the date, 1985, was a sea of blue and pink, and I, fresh … Read More
I have been to Paris more times than I can count for a variety of reasons: school, work, and pleasure. As you might imagine, I have seen both the required sites as well as many niche venues worthy of investigation, some of them multiple times. But as luck would have it, I have never been inside the Paris Opera; my timing was never right. This 19th century Beaux Arts … Read More
Ali Cudby tackles the essence of Branding in a new series beginning this week in our Retail Briefs column.
Branding is a lingerie store’s greatest opportunity to create the go-to experience every retailer wants its customers to enjoy. It is also one of the greatest challenges in building a successful business. Too many stores lose customers – and sales – by having branding that misses the mark. … READ MORE… Read More
There is always emerging talent percolating in the Intimates market and I watch very carefully to see which labels appear to have “legs”. I tend to wait to see who survives several seasons, ships on time, develops new product with continuity and has a focused vision with customers returning for more. Those are the collections I like to highlight, because, in fact, they appear to be establishing themselves as true … Read More
Despite all my global travel, I had never been to San Francisco. Now, my son has relocated there and I had a perfect excuse this weekend to take a detour on the way to see clients on the West Coast. He lives within striking distance of the Golden Gate Bridge and since this is an anchor of this charming city, he was very anxious to show it to me in … Read More
September is here. Hard to believe how time moves on. September is a very melancholic month for me. My beloved friend and sister in law, Celeste died several Septembers ago from cancer. Having ferried her through the 5 year fight to endure, I learned a thing or two about women suffering through this deadly scourge. Our industry pays special attention to breast cancer, which is fitting and admirable and will … Read More