Briefs

By ASI EFROSLiviRae Lingerie's owner Molly Hopkins featured on Lingerie BriefsIn my latest Intimate Talks interview with Molly Hopkins, the owner of LiviRae Lingerie, we explore the heart, history, and vision behind her store. Its motto, “Let us lift you up,” is far more than a tagline. It’s a promise.

Meet Molly Hopkins: The Woman Behind LiviRae’s "Let Us Lift You Up" Movement

In the world of intimate apparel, few boutiques have created a movement as powerful or as heartfelt as LiviRae Lingerie. Founded in Kennesaw, Georgia, it’s … Read More


Wacoal holiday lingerie in Regina Red featured on Lingerie BriefsThis holiday season, Wacoal introduces Regina Red, a meaningful new shade created to honor Regina, their beloved late Fit Expert of more than 20 years. Inspired by her favorite shade, Regina Red is vibrant, festive, and designed to bring a touch of beauty to everyday wear, reflecting the warm, lively spirit she shared with their team. 

Here’s a look at Wacoal’s top styles, now available in this iconic red … Read More


AnaOno & The Gift of Comfort

Thoughtful Ways to Support a Loved One After Breast Surgery

When someone you love undergoes breast surgery, whether for breast cancer, risk reduction, gender-affirming care, or another medical journey, finding the right way to support them can feel overwhelming. What they’re going through is deeply personal, often physically painful, and emotionally heavy. In those moments, comfort becomes more than a luxury. It becomes care, affirmation, and love.

At AnaOno, … Read More


Natori original plunge feathers bra shown with the Deco printed charmeuse kimono robe as featured on Lingerie Briefs

Luxury Layers

This Holiday season, Natori unwraps luxury layers with a treasure trove of intimates and loungewear. Blending comfort, functionality and pure elegance, a range of bras and robes embrace the brand’s signature fit and effortless excellence. New and enduring styles take center stage in a rich palette of reds and painterly prints, each style a reminder of the house’s devotion to craftsmanship.

 Natori Deco Printed Charmeuse Kimono Robe as featured on Lingerie Briefs

A Modern Nod to Vintage Glamour

The … Read More


Shadowline Lingerie vintage styles featured on Lingerie BriefsShadowline Lingerie’s vintage-inspired sleepwear and slips deliver that effortless, timeless charm everyone loves. Family-owned since 1914, the brand continues to shine through its three iconic lines: Shadowline®, Velrose®, and Dixie Belle®. Many of their classic pieces are still beloved today, and now a whole new generation is rediscovering the magic of vintage lingerie. With their nostalgic vibe, soft details, and sweet retro silhouettes, these pieces make truly delightful holiday gifts. Read More


Panache Lingerie bestsellers featured on Lingerie BriefsThis festive season, help your customers find pieces that inspire confidence, comfort, glamour, and a little shimmer. These Panache favourites are proven crowd-pleasers… ideal for gifting, self-gifting, and elevating your store’s holiday offering.

Underwear Meets Outerwear – Allure Bodysuit & Ana Bodysuit

Panache Allure and Ana bodysuits featured on Lingerie BriefsSleek, versatile bodysuits continue to be top performers on the shop floor. The Allure Full Cup Bodysuit delivers that “lingerie-as-outerwear” appeal customers are seeking, while the classic Ana Read More


Leonisa Shapewear and Underwear as featured for Holiday 2025 on Lingerie Briefs

The holiday season has a way of sweeping us into its orbit, family visits, last-minute errands, festive gatherings, and the inevitable dash between all three. As the year closes, we crave sartorial ease without sacrificing style, a balance that can be elusive when winter layers start to multiply. This is precisely where Leonisa steps smoothly into the narrative.

Leonisa Shapewear and Underwear as featured for Holiday 2025 on Lingerie Brief

Rooted in Colombian craftsmanship, Leonisa has built its reputation on intimate apparel … Read More


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