Briefs

BY ASI EFROSThe Intimate Talks Series - Three Remarkable Luxury Lingerie Brands featured on Lingerie BriefsLingerie Designers are the most creative, hardworking, knowledgeable, and humble people I know. We rarely see their faces or know their names. The Intimate Talks Interview Series was created to bring their efforts forward and tell the most intimate stories of lingerie creation, which usually remain hidden. 

 

Three remarkable UK-based luxury lingerie brands: Something Wicked, Studio Pia, and The Underargument are featured in this episode. These brands carry a powerful message of creativity, craftsmanship, inclusivity, empowerment, and eco-consciousness.

The Intimate Talks Interview Series was launched at Curve Connect in September of 2020.… Read More


By ELLEN LEWIS

Explosion by Elixir for A/W 22 as featured on Lingerie Briefs

When I heard that Maison Lejaby is revitalizing their Elixir Lingerie brand for Fall 22, I was very excited. I have a special place in my heart for this beautifully crafted French line specifically targeted to large breasted women.  My very first “pretty” bra that actually supported me was a delicately embroidered navy-blue three-part Elixir style in a 36 G. I have a pleasant memory, at least 5 years ago, of being asked by a friend which bra brand I was wearing under my sleeveless navy linen sundress.… Read More


By ELLEN LEWIS

illustration by Tina Wilson for The Lingerie Briefs Designer Salon at Curve NY

I am flying back to New York next week to cover the New York Lingerie market. My primary focus will be at the Curve NY trade show, live again at the Javits Center February 27 – March 1. Under the auspices of Comexposium USA, Curve will display 175 brands and welcome over 1000 visitors.

Multiple narratives including presentations hosted by NPD and Retail Consultant Lynn Switanowski, Fit seminars, burlesque dancers, and, of course, a cocktail party. BUT, for us, at Lingerie Briefs, we are particularly excited about The Lingerie Briefs Designer Salon, an artistic showcase featuring 18 designers in a gallery environment.… Read More


By ELLEN LEWIS

Hanky Panky Daily Lace as featured on Lingerie Briefs

To this day, no panty has reached iconic status equal to Hanky Panky’s legendary Signature Lace Thong.  Dubbed The World’s Most Comfortable Thong®, this icon holds holy grail status in women’s wardrobes worldwide. It’s renowned lace fabric, 40 years old and still going strong is the backbone of the brand’s bestselling collections.

Hanky Panky Daily Lace as featured on Lingerie Briefs

As the intimate apparel industry enters a new global order, Hanky Panky answers the famed question “What becomes a legend most?”. The response: sustaining success and embracing change. The challenge: maintaining the assets that created notoriety without compromising style, technique, or quality.… Read More


By ELLEN LEWIS

Dita Von Teese overwire bra at the Underpinnings Museum as featured on Lingerie BriefsDita Von Teese overwire bra

Recently, I was contacted by Summer Lee, guest curator of The Underpinnings Museum. She asked me if I would be interested in seeing their new digital exhibition, “Incendiary: A History of Red Lingerie”. Examining the fashion and social perceptions of the color red in European and American women’s lingerie, this presentation will be available to view on Valentine’s Day.

Marika Vera Knickers at The Underpinnings Museum as featured on Lingerie BriefsMarika Vera Knickers

I was intrigued not only by the subject, but the mission of the Underpinnings Museum itself.… Read More


Parfait Lingerie Mia Dot bosy suit and bralette as featured on Lingerie Briefs

Parfait’s newest collection is designed to celebrate women of all sizes, whether they are hanging out or stepping out! Our lingerie is always there for all women whether they are out on the town with their besties, or feeling cozy, sexy or romantic in the comfort of their own home.

Parfait Lingerie Elissa bustier as featured on Lingerie Briefs

Step Out in Style: Elissa Bustier

Perfectly fit for stepping out in style. Dress it up or dress it down! Now available in extended sizing up to an H cup (UK) and K cup (US).

Parfait Lingerie Elissa bustier as featured on Lingerie Briefs

Parfait Lingerie Elissa bustier as featured on Lingerie Briefs

Romance in Bloom: Cameo Rose

Romance is in bloom with our gorgeous Mia Dot Bodysuit and Mia Dot Bralette, now available in our gorgeous neutral, Cameo Rose!… Read More


By ELLEN LEWIS

Bordelle Lingerie as Featured on Lingerie Briefs

Trepidation, Anticipation and Evolution: the 2022 trade show season resumes with the opening of several expositions beginning this weekend (2/6 – 2/7) with a Private Showing in Los Angeles at the historical Culver City Hotel in Culver City, California. Initially conceived as a collaboration between sale’s reps and brands in order to meet production deadlines, it is being spearheaded by Samantha Chang’s Evolution Concepts Platform. 55 labels will be participating including brands represented by Easton International, Absolutely Lingerie, Ivana Nonnis, Sarah Carter and Valerie Hambas.… Read More


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