BY ASI EFROSLingerie Designers are the most creative, hardworking, knowledgeable, and humble people I know. We rarely see their faces or know their names. The Intimate Talks Interview Series was created to bring their efforts forward and tell the most intimate stories of lingerie creation, which usually remain hidden.
Three remarkable UK-based luxury lingerie brands: Something Wicked, Studio Pia, and The Underargument are featured in this episode. These brands carry a powerful message of creativity, craftsmanship, inclusivity, empowerment, and eco-consciousness.
The Intimate Talks Interview Series was launched at Curve Connect in September of 2020.… Read More
When I heard that Maison Lejaby is revitalizing their Elixir Lingerie brand for Fall 22, I was very excited. I have a special place in my heart for this beautifully crafted French line specifically targeted to large breasted women. My very first “pretty” bra that actually supported me was a delicately embroidered navy-blue three-part Elixir style in a 36 G. I have a pleasant memory, at least 5 years ago, of being asked by a friend which bra brand I was wearing under my sleeveless navy linen sundress.… Read More
I am flying back to New York next week to cover the New York Lingerie market. My primary focus will be at the Curve NY trade show, live again at the Javits Center February 27 – March 1. Under the auspices of Comexposium USA, Curve will display 175 brands and welcome over 1000 visitors.
Multiple narratives including presentations hosted by NPD and Retail Consultant Lynn Switanowski, Fit seminars, burlesque dancers, and, of course, a cocktail party. BUT, for us, at Lingerie Briefs, we are particularly excited about The Lingerie Briefs Designer Salon, an artistic showcase featuring 18 designers in a gallery environment.… Read More
To this day, no panty has reached iconic status equal to Hanky Panky’s legendary Signature Lace Thong. Dubbed The World’s Most Comfortable Thong®, this icon holds holy grail status in women’s wardrobes worldwide. It’s renowned lace fabric, 40 years old and still going strong is the backbone of the brand’s bestselling collections.
As the intimate apparel industry enters a new global order, Hanky Panky answers the famed question “What becomes a legend most?”. The response: sustaining success and embracing change. The challenge: maintaining the assets that created notoriety without compromising style, technique, or quality.… Read More
Recently, I was contacted by Summer Lee, guest curator of The Underpinnings Museum. She asked me if I would be interested in seeing their new digital exhibition, “Incendiary: A History of Red Lingerie”. Examining the fashion and social perceptions of the color red in European and American women’s lingerie, this presentation will be available to view on Valentine’s Day.
Parfait’s newest collection is designed to celebrate women of all sizes, whether they are hanging out or stepping out! Our lingerie is always there for all women whether they are out on the town with their besties, or feeling cozy, sexy or romantic in the comfort of their own home.
Step Out in Style: Elissa Bustier
Perfectly fit for stepping out in style. Dress it up or dress it down! Now available in extended sizing up to an H cup (UK) and K cup (US).
Romance in Bloom: Cameo Rose
Romance is in bloomwith our gorgeous Mia Dot Bodysuit and Mia Dot Bralette, now available in our gorgeous neutral, Cameo Rose!… Read More
Trepidation, Anticipation and Evolution: the 2022 trade show season resumes with the opening of several expositions beginning this weekend (2/6 – 2/7) with a Private Showing in Los Angeles at the historical Culver City Hotel in Culver City, California. Initially conceived as a collaboration between sale’s reps and brands in order to meet production deadlines, it is being spearheaded by Samantha Chang’s Evolution Concepts Platform. 55 labels will be participating including brands represented by Easton International, Absolutely Lingerie, Ivana Nonnis, Sarah Carter and Valerie Hambas.… Read More