By ELLEN LEWIS
Defy
There are moments in this business when long-held assumptions quietly unravel. Mine arrived six years ago at Curve New York, when I first met Bree McKeen, founder and CEO of the Evelyn & Bobbie brand. Bree was determined to convince me that I, a committed 36G and a veteran merchant with more than four decades in the lingerie industry, could finally embrace a wirefree bra. I … Read More
By ELLEN LEWIS
Living in Mexico has kept me away from the New York May market for quite some time, but this year, family circumstances brought me back and, as it turns out, right where I love to be. For a seasoned merchant like me, attending the Wacoal-Europe and Wacoal-America Spring 2027 showcase for specialty store buyers felt less like business and more like a gift, a silver lining I … Read More
Panache Lingerie’s core essentials marry impeccable fit with refined style, elevating everyday wear with effortless confidence.
These are the styles people come back for ~ beautifully made bras known for their lift, shape, and all-day support, plus high-performance sports bras and standout swimwear, all curated into one essential capsule.
If you’re a lace lover, Panache has you covered: the luxurious Allure Bra delivers striking full-cup elegance, the iconic Clara … Read More
By MOLLY JAYNE
This season, from May 30-June 1, Curve introduces the Curve Miami Capsule at SwimShow, bringing a curated intimate apparel presentation to Miami within the SwimShow environment. Following the success of the SwimShow x Curve EDIT showcase this past October, Curve continues to build on that momentum with category-driven buying experiences designed to support both discovery and business outcomes.
Set within SwimShow, the Capsule reflects the ongoing crossover … Read More
By ASI EFROS
Some brands are built from business plans. Others are born from instinct, passion, and a leap into the unknown. Kristin Bear, founder and creative force behind Kilo Brava, belongs firmly to the latter. She shares her journey in the exclusive interview for Lingerie Briefs Magazine. 
Founded in 2019, Kilo Brava has, in just a few short years, become one of the most visually distinctive and emotionally … Read More
There’s something quietly compelling about a collection that doesn’t try too hard and still manages to feel entirely fresh. That’s exactly the case with Suzette, the newest series from Rosa Faia. It’s a study in modern elegance with a distinctly Parisian sensibility: refined, feminine, and thoughtfully engineered.
What immediately draws the eye is the lace. A delicate floral motif plays across the bras with an almost weightless effect, particularly … Read More
Comfort just got a serious upgrade. The Sonya Wireless Bra from Fit Fully Yours is designed for fuller busts, delivering reliable lift and support without wires. It’s so comfortable and chic! Smooth, soft fabric feels incredible against the skin, while a subtle peek-a-boo mesh neckline adds a touch of modern yet sexy charm. It’s virtually invisible under clothes… though pretty enough that you won’t want to hide it.
After selling … Read More