By ASI EFROS
During our Intimate Talks conversation, Sharleen Ernster, a former EVP at Victoria’s Secret and founder of the intimate apparel brand ‘We Are HAH’, shares a story that felt both deeply personal and strikingly relevant to where the industry finds itself today.
There are people in the intimate apparel industry whose careers follow a predictable path. And then there are women like Sharleen — visionaries … Read More
Warm-weather dressing starts with the right foundation, and Wacoal’s summer-ready bras are designed to deliver comfort, support, and versatility through every heat wave, getaway, and special occasion. From breathable spacer fabrics and moisture-wicking performance styles to lightweight lift and strapless solutions, these bras combine innovative design with all-day wearability. Whether you’re heading to a workout, slipping into a breezy tank dress, or simply looking for cooler everyday comfort, these standout … Read More
Panache Lingerie celebrates the beauty of florals with collections that blend romance, confidence, and exceptional support. From delicate embroidery to bold floral prints, each style captures the fresh energy of spring and summer in its own unique way.
Ottilie
Like wildflowers at sunrise, Ottilie brings softness and charm to the season. Presented in a dreamy dusky blue, this balcony bra features delicate bow embroidery accented with sweet heart and flower … Read More
By ELLEN LEWIS
Let’s talk about that one bra. You know the one, the holy grail in your top drawer that delivers flawless shape, unstoppable lift, and comfort that actually lasts until bedtime. For so many of us in the fuller-bust community, that MVP is none other than the iconic Elomi Matilda plunge.
Well, get ready to fall in love all over again.
This season, Matilda arrives in a … Read More
By MOLLY JAYNE
As Curve Montréal and Curve New York approach, the mood surrounding this summer’s market season feels noticeably more focused.
Across intimates and swim, brands are arriving with sharper storytelling, more intentional assortments, and a stronger awareness of how product needs to resonate both digitally and in-store. Conversations surrounding visibility, customer loyalty, community-building, and retail growth continue to shape the atmosphere heading into the season.
Curve Montréal returns … Read More
By ELLEN LEWIS
It was sometime in the 90’s when I first encountered the Wacoal brand. I was wandering through the lingerie floor at Bloomingdale’s when an assortment of bras immediately caught my attention. There was an unmistakable integrity to the product: refined construction, elevated fabrics, and, most importantly for me, a deeply considered fit strategy that extended well beyond the standard size range. At the time, I was in … Read More
Coming this fall! Meet the new Anita Active DYNAMIX STAR Sports Bra in Blue Iris, where award-winning support meets sleek style and unrestricted movement. Its innovative X-back design allows complete shoulder mobility while delivering exceptional stability during workouts of every intensity.
Winner of the ISPO Award and prestigious Red Dot Design Award, the DYNAMIX STAR blends performance technology with modern comfort. Ergonomic straps adjust easily at the front, helping relieve … Read More