Briefs

Evelyn & Bobbie Scoop Bralette in Himalayan Salt as featured on Lingerie Briefs

The Bobbie Scoop, the newest bralette innovation from Evelyn & Bobbie takes their patented EB Core® technology to another level. Maintaining the same comfort and lift as the original pull-on Defy bra, this style promises the fashion freedom that customers have requested. This “lighter” version with reduced coverage has a scooped-out neckline and narrower straps but is still as seamless, smooth, and invisible under clothing as any of the brand’s … Read More


Natori Wellness Loungewear Collection, Onsen group as featured on Lingerie Briefs

Wellness. What does it mean. It’s a post pandemic macro trend whose impact on the fashion industry is expertly encapsulated in Natori’s Spring/ Summer 2023 Wellness Collection. Two stories, Onsen and Bliss, capture the character of this lifestyle movement. Natori has refined the essence of comfort; relaxed, easy essentials that are timeless. Each style is a statement of laid-back luxury.

Offered in sand dune, black and white, the Onsen collection … Read More


Le Mystere's new Safari Strapless bra featured on Lingerie BriefsLe Mystere’s Safari Smoother and T-Shirt Bras are very well known for their incredible fit and lift as well as outstanding beauty. These are the go-to bras for everyday wearability with a chic and sophisticated design. Great news – three gorgeous, NEW bra styles have now been added to Le Mystere’s popular Safari collection… Strapless, Racerback & Wireless!

“For more than a decade Safari has stood the test of time

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By ELLEN LEWIS

Panty Promise panties as featured on Lingerie Briefs

Founder and Designer Jessica Krupa first launched Panty Promise™ at Curve in 2022 to quite a lot of buzz. The backstory and brand profile are impressive, as are her credentials, but, when it comes to a new product, I like to wait for feedback. Revolutionary concepts are intriguing, but the operational nuts and bolts as well as consumer reactions make all the difference.  One year later, I … Read More


By ELLEN LEWIS

Shell Belle Bridal Lingerie as featured on Lingerie Briefs

The synergy between the wedding industry and lingerie design can be summarized by its celebration of femininity and the female form. It inspires artistry and evokes the thrill of anticipation. It demands imagination and the highest standards of design. I’ve been researching this market lately which is growing exponentially. It is interesting to note that many of the trends I encountered were reinforced in the themes permeating … Read More


Mey Men's Playing Card Collection as featured on Lingerie BriefsThis month, we focus on the other side of Mey’s intimates’ business: Mey’s men’s undergarments. Here we  zero in on the ‘Sexy Cards’ collection launching  for A/W 23 in an alluring assortment of clever prints and coordinating cotton knits from the brand’s ‘Symbol’ and ‘Relax’ groups. Constructed in the essential shapes and patterns to which men tend to gravitate: boxers, t-shirts and easy loungewear, they look like an easy … Read More


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