Anita’s extremely resilient Momentum Sports Bra features an extroverted, shiny outer material in electrifying metallic pink. This best-selling, high-end performance bra is an all-round fusion of active wear and fashion. Extremely breathable, stretch mesh fabric is at both sides in the back for an extra-light feeling of breathability and comfort. Also, the inside lining made of moisture-absorbing terry cloth.
The seamlessly formed, extra-soft cups not only reduce the bust’s movement … Read More
By ELLEN LEWIS
Absolu (32-38, B-DD)
I find it a bit charming that as a young woman, my friends nicknamed me Lou. I am fairly sure it had more to do with the abbreviation of my last name rather than comparing me to Lucienne Faller, the inspiration for the French lingerie brand LOU. I like the idea that my youthful passion for all things French, my affinity for art and … Read More
SORRY – CONTEST IS OVER!
Retail Shops – Win $1000* of lingerie!
US Retailers simply enter contest by sharing why you ‘Love Maison Lejaby’!
TWO stores will be chosen to win TOP PRIZES…
An existing Maison Lejaby customer AND a store who isn’t yet a customer will both be awarded $1000* worth of lingerie specially chosen for their store! PLUS the first 25 entries will receive a special gift!
Hurry…
… Read More By ELLEN LEWIS
Last Spring, pre-covid, when I learned that Hanky Panky and Monique Lhuillier were collaborating on a lingerie bridal collection, I was more than ready to write the story. But clearly the timing was off. Now, as the world emerges from its cocoon, I am pleased to showcase this partnership between two like-minded souls. It’s a perfect marriage. Yes, the affair was postponed until Spring 21, but it … Read More
By ELLEN LEWIS
If you have ever had the privilege of chatting with the inimitable Molly Hopkins, co-owner with Cynthia Decker of LiviRae in Kennesaw, Georgia, you would understand why their store profile is so compelling. LiviRae is an extension of these two women, a cornucopia of creativity and caring. It is a lingerie haven for women sized 28-56, A-O cups. Both Molly and Cynthia are paragons of positivity with … Read More
By Ellen Lewis
Helen Sanchez
Last July, we introduced the Evolution Concept Show in this column. Captained by Samantha Chang, this online market platform was created to provide a podium for brands caught in a Pandemic web of confinement. Launched in July with 50 participating companies, Evolution Concept Show, embarking this week on their second virtual market, now claims 80 members, a 60% increase of brands showcasing their new collections. … Read More
By ELLEN LEWIS
A few weeks ago, Sandra Jones, Lise Charmel’s North American Sales Director, and I were chatting about the brand’s new Fleurs de Nuit lingerie selection . We are often on a similar creative wavelength when discussing a collection so when she mentioned her recent visit to the Frida Kahlo exhibit at the de Young Museum in San Francisco, my art radar became completely engaged. In Mexico, Frida … Read More