By ESTELLE PULESTON

Founded in 2022 in Dubai, Cambaj is a brand aiming to add elegance and femininity to the world of eco-conscious lingerie. Creator Magali Mercier, who has spent the past 12 years living in South East Asia, originally studied fashion design and pattern-making in Paris, and has always been drawn to the lingerie industry’s inherent (if not always realized) potential for sustainability.

“I love the idea of a … Read More

By ESTELLE PULESTON

Over the past five to ten years, there has been a boom in the number of brands catering to niche areas of the lingerie industry such as stylish mastectomy bras, adaptive lingerie, or period underwear. One area that I haven’t seen much conversation about however is hypoallergenic or allergy-friendly focused lingerie, despite the fact that studies have found that one third of all people suffer from a … Read More

By ESTELLE PULESTON

Offering a unique blend of lingerie, everyday wear and bespoke bridalwear, Entos is a luxury clothing brand based out of León in Mexico. It was founded in 2019 by Fernanda Mena with the help of her mother, Julia González, and has since grown to encompass over 40 boutique stockists worldwide, as well as having its own flagship store called Senses in León.

For Fernanda, her journey to … Read More

By ESTELLE PULESTON

Launched in late 2021, US-based Ravello Intimates was inspired by a day at the shopping mall where sisters Marina and Gianna DiTommaso found themselves struggling to find bras that ticked all of their check boxes: comfortable, supportive, sexy, and affordable too.

Although they both already had steady jobs in corporate finance and management, the pair had grown up witnessing the challenges and exciting triumphs of entrepreneurship via … Read More

By ESTELLE PULESTON

The work of Soraya Ketabi, the founder and ‘business brains’ behind the brand, and Camille Fouillit, the designer and creative director, Saeta Paris is a high-end lingerie line committed to upholding French artistry and craftsmanship. What’s more, believing that women typically go for the most comfortable options in their wardrobe rather than the most beautiful, their intention was also to create a brand that meant you wouldn’t … Read More

By ESTELLE PULESTON

For many of us, donning a beautiful lingerie set in the morning offers an instant confidence boost. Sophie Charlesworth, the founder of newly-launched Enerji, calls her lingerie her “secret source of power”, but it’s not the only thing that helps her feel ready to take on the world each day; she’s also highly passionate about crystals, which she credits with transforming the way she approaches life.… Read More