Le Mystere is featuring a new form of shapewear where functionality is combined with refined sexiness. According to NPD, traditional shapewear sales have slowed, however, they certainly see that the customer has an increased appetite for a shapewear panty, which can also be worn as the all-important third piece.

The Sophia Hi Waist Smoother, designed to be dramatic and detailed this smoother comes up over the navel and is … Read More








PrimaDonna has been making lingerie that gives the very best support to big breasts for 150 years now. A perfect fit is the cornerstone of every series, but throughout that time the fashion aspect has become increasingly important. Lingerie no longer only comes in white, black or skin colour. Now fashionable colours and trendy styles are customary. So our PrimaDonna designers not only know how to design a bra that …