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By ELLEN LEWIS

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Clearly I find a perfect correlation between the bridal market and the world of Intimate Apparel. It’s not just about the lace, or the ribbons, beading, buttons and more  that change a simple garment into a work of art. It’s the details in every aspect of the production that pulsate with femininity, no matter the style. When it comes to a wedding, perfectly liberal minded women find … Read More


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We are pleased to introduce the new Montelle Plunge Push-up Bra in vibrant Sunset Red, arriving in stores from January 21. Woven through the lace is beautiful “Crystal Thread” – its slight shimmer gives the bra a certain “je ne sais quoi”. This supportive, cleavage-enhancing bra will make you look and feel fabulous – the perfect gift for that special someone. Arriving in stores from January 25, in band sizes … Read More


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1009-Cotton-Luxe-Unlined-UnThe new Cotton Luxe T-shirt Bra by Curvy Couture is made with Natura Blend™ fabrics, a luxurious blend of cotton and bamboo providing you with all the benefits of cotton you love – with so much more. Every component is engineered for the ultimate in softness. The addition of bamboo makes this blend softer, more comfortable, and more breathable than cotton alone. Experience the best cotton imaginable with the lift … Read More


By ALI CUDBY

There are many great reasons to visit the Paris Salon De La Lingerie. Of course, Paris is an inspiration in itself.

Whether the weather is blue skies, typical January gray, or the occasional – and unexpected – snow (I’m looking at YOU, 2013) the city’s romantic air always engages a lingerie-friendly mindset.

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This year, thousands of buyers will descend on the Porte de Versailles (last year … Read More


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Not all shapewear are created equal, and Chantelle steps up the game with the new Shape Light Brief. With its design inspired by a vintage Chantelle girdle from the 1920’s, the Shape Light Brief offers Medium control, and uses the best of shapewear innovation to comfortably streamline the silhouette while creating flattering curves. Its ultra light knit fabric with tulle insets set off the figure, and lays ultra flat for … Read More


By ELLEN LEWIS
Untitled-1aOn my way back to Cabo this past fall, I suddenly realized that I did not have one bathing suit upon which I could depend.  Time was short, so I called my friends at Panache and did something I rarely do and asked for help. I needed a swim suit quickly to insure I had at least one when I left.  Much to my surprise, I received … Read More


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